Senior Brand Marketing Manager

Role: Lead HCP and consumer marketing strategies throughout the product lifecycle, focusing on launch planning, readiness, and post-launch optimization for biopharma products. Responsibilities: develop and execute integrated brand and digital marketing campaigns, oversee cross-functional launch workstreams, lead advisory boards and conferences, manage budgets, forecasts, and vendor partnerships, and support market access and patient services integration. Qualifications: Bachelor's degree in Marketing, Business, or related field; 8+ years of pharma marketing experience, including product launch support from pre-launch to post-launch phases; strong project management, cross-functional leadership, and data-driven decision-making skills. HighValue: experience in pharmaceutical product launch, omnichannel marketing, digital strategy, market research, and market access integration; familiarity with Veeva, CRM systems, and launch dashboards; expertise in brand positioning, messaging, segmentation, and performance measurement.