Senior Brand Manager (Aesthetics Med Device)

Key Responsibilities
- Establish, align, and execute the commercial strategy for the assigned brand in North America.
- Develop and manage annual brand plans, programs, and integrated campaigns to achieve growth and profitability objectives.
- Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
- Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies.
- Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
- Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit.
- Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
- Lead development and execution of innovative, insight-driven marketing programs (advertising, PR, events, trade shows) to elevate brand desirability and drive engagement.
- Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling; demonstrate hands-on execution.
- Influence agency/partner outcomes via clear briefs, disciplined project management, and post-launch evaluation.
- Create sales tools and marketing assets to support customer acquisition, retention, and loyalty.
- Champion omnichannel engagement, leveraging analytics to optimize performance and ROI.
- Use analytics and customer insights to measure campaign performance and inform strategic decisions.
- Own end-to-end commercialization plans that translate insights into measurable revenue growth.
- Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights and co-create programs to advance brand advocacy.
- Lead brand presence at key congresses, symposia, and customer events.
- Conduct regular field travel to engage with customers and sales teams; use field and KOL insights to shape competitive differentiation.
- Own brand P&L performance; partner with Finance to model pricing scenarios, promotional ROI, and margin optimization; evaluate product mix and portfolio contribution.
- Align marketing investments with business objectives; manage brand budgets and vendor agreements.
- Track, measure, and report KPIs to drive continuous improvement.

Qualifications
- Bachelor’s degree required; MBA preferred.
- Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences.
- Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations.
- Demonstrated product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical).
- Demonstrated experience managing all aspects of the marketing mix (product, price, place, promotion).
- Strong financial acumen managing A&P budgets and vendor contracts.
- Excellent communication, leadership, and project management skills; ability to influence across functions and levels.
- Strong knowledge of digital marketing, omnichannel engagement, and analytics.
- Ability to think strategically and execute with operational excellence in a matrixed environment.
- Experience collaborating across commercial, clinical, and creative functions.
- Self-starter in a fast-paced environment; agility with multiple priorities; travel up to 35% (including occasional weekends).

Benefits
- Comprehensive Medical (includes Prescription Drug), Dental, Vision; Flexible Spending Accounts.
- 401(k) with matching company contribution.
- Discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term and long-term disability.
- Life insurance, accidental death & dismemberment insurance, paid holidays.
- Employee referral bonuses and employee discounts.
- Eligibility for annual bonus program or sales incentive plan (in addition to base pay).

Base Pay
- $95K–$150K (starting range; actual offer depends on skills, experience, qualifications, education, and location).