Senior Brand Director, Obexelimab

Position Summary
- Serve as marketing lead for obexelimab’s first anticipated commercial indication in IgG4-Related Disease (IgG4-RD), setting strategic direction for brand positioning, messaging, customer segmentation, market development, launch readiness, and commercial execution.

Key Responsibilities
Brand Strategy & Launch Readiness
- Participate as Marketing lead in brand strategy across all customer audiences (positioning, messaging, differentiation, strategic choices).
- Represent Marketing on the Integrated Brand & Launch Team; collaborate across brand, launch, and cross-functional workstreams.
- Own marketing milestones, drive execution of marketing activities, and ensure alignment with brand strategy and commercial investment priorities.
- Translate market research, advisory feedback, competitive intelligence, and field insights into brand strategies and tactical plans.

Brand Messaging, Market Development & Customer Engagement
- Establish core brand messaging for specialists, KOLs, account stakeholders, and patient/caregiver audiences across all channels.
- Lead development of disease education and promotional materials (concept to review/approval) aligned to brand strategy and regulatory requirements.
- Contribute to market development strategy; drive marketing activities at congress, speaker bureau, and customer engagement initiatives with Strategic Engagement and Medical Affairs.
- Partner with Sales and Training to equip field teams with messages, tools, and customer engagement resources.

Customer Segmentation, Channel Strategy & Insights
- Lead customer segmentation and targeting across HCP, patient, and payer audiences.
- Define integrated channel strategy with digital/analytics/agency partners (modular content, channel planning, touchpoints).
- Use data/analytics to guide investment choices and optimize budget allocation.
- Identify compliant, customer-centered education opportunities to strengthen HCP understanding of IgG4-RD and obexelimab.

Cross-Functional Leadership, Budget & Agency Management
- Collaborate across Marketing, Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal, Regulatory, and Patient Support.
- Lead agency partners to deliver on time and within budget.
- Secure budget alignment for strategic brand and commercial marketing initiatives.
- Champion cross-functional teamwork, urgency, continuous learning, and high execution standards.

Qualifications
Required
- Bachelor’s degree; advanced degree in business, marketing, or life sciences preferred.
- 12+ years pharmaceutical/biotech marketing with brand ownership across audiences, Director-level strategic leadership, and launch experience.
- Deep US market and specialty commercialization knowledge; strong cross-functional launch planning.
- Proven customer-centric marketing strategy, positioning, messaging, and promotional/disease education asset development.
- Experience with customer segmentation/targeting, integrated channel planning, and insight-driven resource allocation.
- Strong project management; manage multiple high-priority workstreams and tight deadlines.
- Executive communication, analytical, and influencing skills; shape commercial strategy and build senior alignment.
- Experience navigating MLR review processes with Legal/Regulatory/Compliance/Medical Affairs.
- Ability to travel ~30%.

Preferred
- Immunology, inflammation, and/or rare disease experience; rheumatology/gastroenterology/systemic autoimmune or B-cell mediated experience.
- Brand/HCP/patient/account marketing across multiple audiences, brands, or indications.
- Modular content strategy; Veeva Vault PromoMats (or equivalent).
- Field experience or close partnership with customer-facing teams.