Senior Area Marketing Manager, Women’s Health - Southeast

Role: Senior Area Marketing Manager for Women’s Health, supporting regional marketing efforts across the Southeast US, focusing on genetic testing and patient education tools. Responsibilities: develop and execute region-specific marketing campaigns in collaboration with cross-functional teams, manage logistics for HCP programs, build relationships with opinion leaders, analyze data to assess campaign effectiveness, and report insights to leadership. Qualifications: B.A. or B.S.; minimum 3 years in healthcare product marketing, product management, or medical affairs, preferably in diagnostics or life sciences. Skills: strong interpersonal, project management, communication, and analytical abilities; familiarity with healthcare marketing channels and clinical content synthesis preferred. High-Value Details: Focus on genetic testing products in women’s health, supporting healthcare providers such as OB-GYNs, MFM, and GCs; role involves field marketing with up to 30% travel; remote but requires proximity to a major regional airport; work involves regional campaigns, stakeholder engagement, and ROI tracking.