Role Summary
Field-based role responsible for executing institutional brand strategy and tactics in an assigned territory, developing strategic relationships with Hospitals, IDNs, academic institutions, outpatient accounts, long-term care facilities, and specialty private practices to maximize short- and long-term sales while placing the patient at the center of efforts. Role requires adherence to AbbVie’s code of conduct, policies, and all applicable laws and regulations; compensation is commensurate with experience.
Responsibilities
- Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed those objectives.
- Create, develop, execute, and monitor strategic geography business plans. Determine appropriate department, channel, HCP focus and frequency by account to deliver on sales objectives. Align appropriate resources to support tactic execution and adjust as needed.
- Proactively and continuously aspire to serve customer needs, customer expectations and challenges in order to build trusted customer relationships and to achieve win-win agreements between AbbVie and customers.
- Develops professional relationships and differentiates the Anti-Infective portfolio’s value proposition at all levels (C-Suite, Physicians, Hospital Staff, Support Personnel) within accounts and departments to maximize brand performance.
- Continuously build understanding on customer needs and expectations, territory market landscape, competitors, market segments/dynamics, accounts, disease, product, clinical and sales expertise and share this market intelligence information with in-field team, brand team and sales manager to achieve alignment, to anticipate environmental changes and challenges and to optimize brand strategy and its execution.
- Proactively collaborate across multiple departments within healthcare institutions and across organizations. Seamlessly work with cross-functional partners to differentiate AbbVie’s value proposition with health care providers and identify, develop and maintain disease state experts and speakers/advocates in order to maximize brand performance.
Qualifications
- 5 - 7 years pharmaceutical, medical, health care, infusion or diagnostic sales experience preferred.
- Bachelor’s degree in biological sciences, pharmacy, business related field, or equivalent.
- Proven track record of success in selling and exceptional presentation skills
- Demonstrates in-depth scientific, therapeutic, product, and competitive knowledge and is recognized as an expert resource by all relevant stakeholders.
- Operates effectively in a matrix environment with strong business acumen and proficient use of business tools.
- Builds collaborative partnership with district colleagues and matrix team, etc.