Rheumatology Thought Leader Liaison I/II – Southwest Region

Role Summary

The Rheumatology Regional Marketing Manager (RMM) will work with AbbVie cross-functional teams to develop and execute area marketing strategy, ensuring alignment with the Annual Strategic Brand Plans. This field-based role will optimize national and regional marketing initiatives and act as the face of the AbbVie Marketing team with External Experts to generate insights within assigned geographies. The RMM works in a collaborative, team-based environment to optimize brand performance across AbbVie Rheumatology. This geography covers TX, NM, OK, MO. Travel up to 60% of the time, including evenings and weekends.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually apply knowledge and evaluate the effectiveness of key marketing tactics, and provide strategic recommendations to leadership on opportunities for brand optimization.
• Provide in-depth insights based on the brand’s key business questions to inform marketing strategy, resource optimization, and tactic development that drives brand performance.
• Lead partnerships with field leadership in the assigned geography to optimize pull-through of marketing strategies.
• Understand a geographical area’s competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.

Qualifications

• 2+ years of experience in sales, sales management, or marketing, with Rheumatology/Immunology experience preferred.
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment.
• Valid driver’s license and ability to pass a pre-employment drug screening and meet safe driving requirements.

Education

• Bachelor’s Degree

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
• Experience working in a collaborative, cross-functional environment with the ability to influence without direct authority to drive results.
• Ability to navigate a field and headquarters-based matrix organization to impact and drive decision making across functions to drive strategy and brand performance.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting pharmaceutical products.