Rheumatology Thought Leader Liaison I/II – Southwest Region

Role Summary

The Rheumatology Thought Leader Liaison I/II – Southwest Region is a field-based marketing role within AbbVie's Rheumatology organization. It collaborates with cross-functional teams to develop and execute regional marketing strategy, optimize national and regional initiatives, and engage External Experts to generate insights in the Southwest region (TX, NM, OK, MO).

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually evaluates the effectiveness of key marketing tactics and provides strategic recommendations to leadership on opportunities for brand optimization.
• Provide in-depth insights based on the brand's key business questions to inform marketing strategy, resource optimization and tactic development that drives brand performance.
• Lead partnerships with field leadership in the assigned geography to optimize pull-through of marketing strategies.
• Understand a geographical area’s competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.

Qualifications

• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Rheumatology/Immunology (preferred)
• Travel up to 60% of the time including evenings and weekends
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Education

• Bachelor’s Degree