Retail Media Strategy & Activation Manager

Role: Retail Media Strategy & Activation Manager supporting US Vision Care OTC marketing, serving as a cross-functional partner within Alcon’s Connected Commerce organization. Responsibilities: develop and execute retail media plans aligned with brand and retailer growth strategies; translate business priorities into media recommendations; manage relationships with internal teams, agencies, and retail partners; establish testing frameworks, monitor campaign performance, optimize media investments, and provide strategic insights during planning and reviews; collaborate on content, digital shelf, and commerce experiences to maximize performance; and stay informed on industry trends. Requirements: Bachelor’s Degree or equivalent experience; at least 5 years in media planning, retail media, shopper marketing, or related fields; strong understanding of retailer ecosystems, omnichannel strategies, and performance measurement; proven cross-functional influence, communication, and stakeholder management skills. Preferred: experience with media activation, shopper marketing, CPG, OTC brands, or agency collaboration; ability to connect media metrics to business outcomes; superior presentation skills. HighValue: retail media strategy, omnichannel commerce, performance marketing, campaign optimization, cross-functional collaboration, experience with retailer ecosystems. WorkSetup: onsite in Fort Worth, TX; no specific travel requirements noted.