Regional Marketing Manager- West, Solid Tumor- Lung (Remote)

Role Summary

The Regional Marketing Manager is a field-based role focused on working closely with Key Opinion Leaders (KOLs) within a defined geography and tumor type. The RMM engages KOLs to gain market insights and develop regional marketing opportunities and product advocacy. The role develops strategies and implementation plans aimed at external stakeholders and collaborates with internal functions including regulatory, legal, medical, market access, and the sales team. The position leads the development and execution of regional advisory boards, speaker programs and other marketing tactics. This is a field-based role covering CA, OR, WA, NV, NM, MT, ID, AZ, UT, WY, MN, ND, SD, MO, NE, HI, AK, CO.

Responsibilities

• Help lead the key customer marketing efforts in their respective regions
• Balance customer-facing time and managing marketing projects
• Drive results in key areas, including KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts
• Develop clinical and commercial knowledge of the Solid Tumor Lung Cancer market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding education and KOL engagements based on a solid understanding of their regional market and market trends
• Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) across functions (MDs, pharmacists, nurses, administrators) and sites of care (academic and community)
• Help lead the development, content creation and oversee deployment of regional advisory boards and other insight generation projects
• Contribute to speaker bureau development, including recruiting, developing content, training, executing and evaluating branded and unbranded educational peer-to-peer programs
• Contribute to and pull-through commercial strategies at medical conferences and meetings
• Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
• Establish strong relationships with key internal functions – brand marketing, sales, access, and medical teams
• Ensure plans and tactics meet compliance and regulatory standards
• Participate on cross-functional teams and occasionally represent the Brand team at PMRC and other internal meetings, as required
• Manage marketing projects and budgets associated with regional key customer activities

Qualifications

• 5+ years of commercial experience in the pharmaceutical/biotech industry (sales, marketing, thought-leader liaison work, key customer-related work, or equivalent)
• 3+ years of oncology experience required
• Previous KOL-facing experience required
• Strong preference for breadth of functional experience
• Strong preference for hematology market experience
• Launch experience preferred
• Outstanding interpersonal skills and demonstrated collaboration skills
• Team oriented individual with solid communication skills including experience presenting to cross-functional teams
• Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills
• Strong project management skills
• Approximately 40-60% travel is required

Education

• Bachelor’s Degree (life sciences or a related discipline a plus)
• Graduate degree (a plus)

Additional Requirements

• Frequent computer laptop or tablet use
• Responsibilities may require a work schedule that may include working outside of “normal” work hours, in order to meet business demands
• Frequent public contact requiring appropriate business apparel