Regional Marketing Manager- West, Solid Tumor- Lung (Remote)

Role Summary

Regional Marketing Manager (RMM) is a field-based role focused on engaging with Key Opinion Leaders (KOLs) within a defined geography and tumor type (Solid Tumor – Lung). The RMM develops market insights and regional marketing opportunities, builds product advocacy, and collaborates with regulatory, legal, medical, market access, and especially the sales team. The role leads the development and execution of regional advisory boards, speaker programs, and other marketing tactics. This is a field-based position covering CA, OR, WA, NV, NM, MT, ID, AZ, UT, WY, MN, ND, SD, MO, NE, HI, AK, CO.

Responsibilities

• Help lead the key customer marketing efforts in their respective regions
• Balance customer-facing time and managing marketing projects
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts
• Develop clinical and commercial knowledge of the Solid Tumor Lung Cancer market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding our education and our KOL engagements based on a solid understanding of their regional market and market trends
• Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) across functions (MDs, pharmacists, nurses, administrators) and sites of care (academic and community)
• Help lead the development, content creation and oversee deployment of regional advisory boards and other insight generation projects
• Contribute to speaker bureau development, including recruiting, developing content, training, executing and evaluating branded and unbranded educational peer-to-peer programs
• Contribute to and pull-through commercial strategies at medical conferences and meetings
• Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
• Establish strong relationships with key internal functions – brand marketing, sales, access, and medical teams
• Ensure plans and tactics meet compliance and regulatory standards
• Participate on cross-functional teams and occasionally represent the Brand team at Promotional Material Review Committee (PMRC) meetings, and other internal meetings, as required
• Manage marketing projects and budgets associated with any regional key customer activities

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (sales, marketing, thought-leader liaison work, key customer-related work, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Preferred: breadth of functional experience
• Preferred: hematology market experience
• Preferred: launch experience
• Required: Outstanding interpersonal skills and demonstrated collaboration skills
• Required: Team oriented with strong communication skills and experience presenting to cross-functional teams
• Required: Good judgement, strategic thinking, planning, and project management abilities
• Required: Strong project management skills
• Required: Approximately 40-60% travel

Education

• Bachelor’s Degree (life sciences or related discipline a plus)
• Graduate degree (a plus)

Additional Requirements

• Frequent computer laptop or tablet use
• Responsibilities may require working outside of “normal” hours to meet business demands
• Frequent public contact requiring appropriate business apparel