Regional Marketing Manager- West, Solid Tumor- Lung (Remote)

Role Summary

The Regional Marketing Manager (RMM) is a field-based role focused on engaging Key Opinion Leaders (KOLs) within a defined geography and tumor type. The RMM develops regional marketing strategies, builds product advocacy, and collaborates with internal functions including regulatory, legal, medical, market access, and sales to translate insights into actionable plans. The role leads regional advisory boards, speaker programs, and other marketing tactics and covers a multi-state territory: CA, OR, WA, NV, NM, MT, ID, AZ, UT, WY, MN, ND, SD, MO, NE, HI, AK, CO.

Responsibilities

• Lead key customer marketing efforts in their respective regions
• Balance customer-facing time with managing marketing projects
• Drive results in areas including KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing
• Develop clinical and commercial knowledge of the Solid Tumor Lung Cancer market; understand regional treatment and market specifics
• Formulate strategic and tactical plans regarding education and KOL engagements based on regional market understanding
• Develop engagement plans to enhance relationships with key external stakeholders – KOLs across functions (MDs, pharmacists, nurses, administrators) and sites of care (academic and community)
• Lead development, content creation and deployment of regional advisory boards and other insight generation projects
• Contribute to speaker bureau development, including recruiting, developing content, training, executing and evaluating branded and unbranded educational peer-to-peer programs
• Contribute to and pull-through commercial strategies at medical conferences and meetings
• Prioritize and implement peer-to-peer education or other tactics that meet the needs of regional markets
• Establish strong relationships with internal functions – brand marketing, sales, access, and medical teams
• Ensure plans and tactics meet compliance and regulatory standards
• Participate on cross-functional teams and occasionally represent the Brand team at Promotional Material Review Committee (PMRC) meetings, and other internal meetings, as required
• Manage marketing projects and budgets associated with any regional key customer activities

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (sales, marketing, thought-leader liaison work, key customer-related work, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Preferred: Breadth of functional experience
• Preferred: Hematology market experience
• Preferred: Launch experience
• Required: Outstanding interpersonal skills and demonstrated collaboration skills
• Required: Team oriented with solid communication skills including experience presenting to cross-functional teams
• Required: Good judgement and evidence of strategic thinking, planning, and project management skills
• Required: Strong project management skills

Education

• Bachelor’s Degree (life sciences or a related discipline a plus)
• Graduate degree (a plus)

Additional Requirements

• Travel: Approximately 40-60% travel is required