Regional Marketing Manager, Immunology/Gastro - Midwest Region

Role Summary

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives aligned with Annual Strategic Brand Plans. The RMM collaborates with cross-functional AbbVie teams and External Experts to drive insight generation and ensure effective execution within assigned geographies, while optimizing brand performance across Immunology.

Responsibilities

• Strategic Marketing: lead compliant, timely projects through the promotional review process; manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and education programming; evaluate marketing tactics and provide leadership with opportunities for brand optimization; deliver deep insights to inform strategy and resource allocation; partner with field leadership to optimize pull-through of marketing strategies; understand market drivers and competitive landscape within the geography; coordinate external vendors and internal departments (Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Ethics & Compliance, IT).
• Thought Leader Engagement: identify and strengthen relationships with External Experts, emerging leaders, and relevant associations; develop regional engagement plans and ensure consistent execution; connect AbbVie Integrated Brand Teams to opportunities for collaboration with external stakeholders, in compliance with industry standards.

Qualifications

• Required: Bachelor‚Äôs Degree
• Preferred: 2+ years of experience in Immunology (sales, sales management, or marketing); prior Gastroenterology experience preferred
• Travel: willingness to Travel up to 75% of the time, including evenings and weekends
• Licensing: Valid driver‚Äôs license; ability to pass pre-employment drug screening and meet safe driving requirements

Skills

• Mastery of verbal and non-verbal communication and presentation skills, both live and virtual
• Experience working in a collaborative, cross-functional environment; ability to influence without direct authority
• Ability to navigate a field- and headquarters-based matrix organization to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Education

• Bachelor‚Äôs Degree

Additional Requirements

• Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)