Regional Marketing Manager, Immunology/Gastro - Midwest Region

Role Summary

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives and ensuring alignment with Annual Strategic Brand Plans. The RMM collaborates with cross-functional teams and serves as the face of the AbbVie Marketing team with External Experts to generate insights within assigned geographies, working to optimize brand performance across AbbVie Immunology. The geography includes Illinois, Colorado, Minnesota, Missouri, Wyoming, South Dakota, Iowa, and Nebraska. This role is field-based and candidates should live within a reasonable distance from the primary city.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensure regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
• Provide in-depth insights based on the brand's key business questions to input on marketing strategy, resource optimization and tactic development that drives brand performance.
• Lead partnerships with field leadership in the assigned geography to optimize pull-through of marketing strategies.
• Understand geographical market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie‚Äôs Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.

Qualifications

• Required: Bachelor‚Äôs Degree.
• Preferred: Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology; previous Gastroenterology experience preferred.
• Required: Travel up to 75% of the time including evenings and weekends.
• Required: Valid driver‚Äôs license and ability to pass a pre-employment drug screening test and meet safe driving requirements.

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
• Experience working in a collaborative environment with cross-functional teams, understanding priorities, responsibilities, and influencing without direct authority.
• Ability to navigate a field and headquarter-based matrix organization to impact and drive decision making across functions to support strategy and brand performance.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.

Education

• Bachelor‚Äôs Degree