Regional Marketing Manager, Immunology/Gastro - Midwest Region

Role Summary

The Immunology Regional Marketing Manager (RMM) for the Midwest region will lead development and optimization of national and regional marketing initiatives aligned with Annual Strategic Brand Plans. This field-based role builds and maintains interactions with External Experts to generate insights within assigned geographies and works within a team to optimize brand performance across AbbVie Immunology. The role requires close collaboration with cross-functional teams to ensure strategy, execution, and budgeting for regional activities, conventions, advisory boards, and education programming.

Responsibilities

• Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and provide strategic recommendations for brand optimization.
• Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drives brand performance.
• Lead partnerships with field leadership to optimize pull-through of marketing strategies.
• Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence across the geography.
• Coordinate direction and deliverables of multiple external vendors and internal departments, including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Ethics & Compliance, and IT.

Qualifications

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual.
• Experience working in a collaborative, cross-functional environment with the ability to influence without direct authority.
• Ability to navigate a field-headquarters matrix organization to impact decision making and drive strategy and brand performance.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Bachelor‚Äôs Degree.
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred).
• Previous Gastroenterology experience preferred.
• Travel up to 75% of the time, including evenings and weekends.
• Valid driver‚Äôs license and ability to pass pre-employment drug screening; ability to drive a personal or company vehicle.

Skills

• Strategic marketing and brand management
• External expert engagement and relationship building
• Market analysis, competitive intelligence, and insights generation
• Cross-functional collaboration and stakeholder management
• Regulatory and compliance awareness for pharmaceutical products

Education

• Bachelor‚Äôs Degree

Additional Requirements

• Travel up to 75% of the time, including evenings and weekends
• Valid driver‚Äôs license and ability to pass a pre-employment drug screening