Regional Marketing Manager, Immunology/Gastro - Midwest Region

Role Summary

The Immunology Regional Marketing Manager (RMM) will lead the development and optimization of national and regional marketing initiatives within the Midwest region, ensuring alignment with Annual Strategic Brand Plans. This field-based role collaborates with cross-functional teams and External Experts to generate insights and drive brand performance in Immunology, with potential overlap into Gastroenterology. The role requires living within a reasonable distance of the primary city and travel across assigned geographies.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensure regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Provide in-depth insights based on the brand‚Äôs key business questions to input on marketing strategy, resource optimization and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Understand a geographical area‚Äôs market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie‚Äôs Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative environment with integrated, cross-functional teams by understanding priorities, responsibilities and influencing without direct authority to drive results
• Ability to navigate a field and headquarters-based matrix organization to impact and drive decision making across functions to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Education

• Bachelor‚Äôs Degree

Qualifications

• Travel up to 75% of the time including evenings and weekends
• Valid driver‚Äôs license with ability to pass a pre-employment drug screening test and meet safe driving requirements
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Previous Gastroenterology experience preferred

Additional Requirements

• US & Puerto Rico: may be subject to pay disclosure requirements; compensation ranges are location-dependent and may be adjusted
• Includes eligibility for short-term incentive programs