Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders
AbbVie
5 months ago
On-site
Chicago, IL
Marketing
Grade 18 or Grade 19 (based on experience).
Role: Regional Marketing Manager (RMM) — field-based liaison to home office Marketing leads, primary contact for HCPs and field sales within an assigned region.
Territory: Wisconsin, Illinois, Northern Texas, Michigan, Kentucky, Oklahoma, Indiana, Missouri, Nebraska, Iowa, and Minnesota.
Key Responsibilities:
- Thought Leader Engagement and Development
- Develop region customer engagement plan to support injector training/education and optimal patient experience with clinical outcomes.
- Manage and support Speaker Bureau within assigned area.
- Engage regional/local External Experts (EEs), emerging leaders, and state/local society leadership to gather insights that support marketing strategy, resource optimization, and tactic development.
- Peer-to-Peer Support
- Identify and recruit faculty/attendees for national program launches and speaker training.
- Consult with HCPs on peer-to-peer content development.
- Provide training on HCP-led educational and injector training content updates.
- Uncover region speaker programming opportunities based on local market dynamics.
- Guide speaker selection and content to align speakers to audiences.
- Collaborate with portfolio Marketing Teams on Neuroscience External Expert engagements.
- Regional Conference Engagement
- Lead and/or co-lead congress planning and EE engagements within the assigned region.
- Identify key EEs for conference product theaters and other injector training opportunities.
- Coordinate execution of conference elements with internal stakeholders and agency support.
- Market Insights Analysis
- Lead field competitive insights for the assigned region to inform strategy and brand planning.
- Support advisory meetings: understand objectives, identify/recruit HCP targets, and attend/assist in ad board facilitation.
- Understand regional market drivers, competitive landscape, and provider dynamics.
Scope and Key Skills:
- Strong written and oral communication with EEs; represent and protect company interests.
- Translate market trends/insights/competitive practices into strategic and tactical plans.
- Maintain working knowledge of industry information sources.
- Collaboration and ability to influence without authority.
- Support tracking/management of marketing budget; manage conventions, speaker programs, and meetings within budget.
- Manage multiple projects to deliver high-quality work on time.
- Adhere to regulatory and compliance guidelines.
- Understand how decisions in other internal functional areas impact outcomes.
- Ability to drive personal or company vehicle and operate powered material handling equipment.
Qualifications:
- Bachelor’s Degree in Science or related field.
- Advanced degree or previous sales/marketing experience required; MBA preferred.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
- Minimum 5 years of sales or marketing pharmaceutical experience (e.g., clinical liaison, sales training, marketing, Sr. Account Executive, District Manager).
Preferred Qualifications:
- Proven sales, sales management, training and/or marketing experience.
- Travel up to 60% (including some weekends) with evening work required.
- Collaborative working style; ability to work across integrated teams.
Benefits (explicitly stated):
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Eligible to participate in long-term incentive programs
Role: Regional Marketing Manager (RMM) — field-based liaison to home office Marketing leads, primary contact for HCPs and field sales within an assigned region.
Territory: Wisconsin, Illinois, Northern Texas, Michigan, Kentucky, Oklahoma, Indiana, Missouri, Nebraska, Iowa, and Minnesota.
Key Responsibilities:
- Thought Leader Engagement and Development
- Develop region customer engagement plan to support injector training/education and optimal patient experience with clinical outcomes.
- Manage and support Speaker Bureau within assigned area.
- Engage regional/local External Experts (EEs), emerging leaders, and state/local society leadership to gather insights that support marketing strategy, resource optimization, and tactic development.
- Peer-to-Peer Support
- Identify and recruit faculty/attendees for national program launches and speaker training.
- Consult with HCPs on peer-to-peer content development.
- Provide training on HCP-led educational and injector training content updates.
- Uncover region speaker programming opportunities based on local market dynamics.
- Guide speaker selection and content to align speakers to audiences.
- Collaborate with portfolio Marketing Teams on Neuroscience External Expert engagements.
- Regional Conference Engagement
- Lead and/or co-lead congress planning and EE engagements within the assigned region.
- Identify key EEs for conference product theaters and other injector training opportunities.
- Coordinate execution of conference elements with internal stakeholders and agency support.
- Market Insights Analysis
- Lead field competitive insights for the assigned region to inform strategy and brand planning.
- Support advisory meetings: understand objectives, identify/recruit HCP targets, and attend/assist in ad board facilitation.
- Understand regional market drivers, competitive landscape, and provider dynamics.
Scope and Key Skills:
- Strong written and oral communication with EEs; represent and protect company interests.
- Translate market trends/insights/competitive practices into strategic and tactical plans.
- Maintain working knowledge of industry information sources.
- Collaboration and ability to influence without authority.
- Support tracking/management of marketing budget; manage conventions, speaker programs, and meetings within budget.
- Manage multiple projects to deliver high-quality work on time.
- Adhere to regulatory and compliance guidelines.
- Understand how decisions in other internal functional areas impact outcomes.
- Ability to drive personal or company vehicle and operate powered material handling equipment.
Qualifications:
- Bachelor’s Degree in Science or related field.
- Advanced degree or previous sales/marketing experience required; MBA preferred.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
- Minimum 5 years of sales or marketing pharmaceutical experience (e.g., clinical liaison, sales training, marketing, Sr. Account Executive, District Manager).
Preferred Qualifications:
- Proven sales, sales management, training and/or marketing experience.
- Travel up to 60% (including some weekends) with evening work required.
- Collaborative working style; ability to work across integrated teams.
Benefits (explicitly stated):
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Eligible to participate in long-term incentive programs