We are seeking exceptional Sales Leaders to join Team Avadel to accelerate the commercial launch of LUMRYZTM for people living with narcolepsy. The Regional Business Director (RBD) will be a critical member of the Sales Leadership team, reporting directly to the VP, Sales, and will be responsible for developing and executing the region’s business strategy to deliver a world class launch. Of course having a customer focused mentality and being able to lead excellence in execution of the launch strategy will be key. Developing strong, business focused partnerships with internal colleagues and external customers will be essential for success.
At Avadel, we live our Values and the way we act and behave is as important as the results we achieve so having a passion for fostering a culture of ONE team, ONE culture will be critical for success. The successful candidate will have award winning results and a history of leadership integrity within complex markets and complex systems. The RBD will play an essential role at Avadel as we accelerate our launch of LUMRYZ and develop our people to support our long-term growth strategy.
Essential Functions:
- Lead, coach and develop a top performing team of sales professionals to deliver a world class launch. Always prioritize what is best for patients which will then create the right sales opportunities to support the team in securing the necessary resources and efforts to maximize sales results.
- Responsible for owning the development and execution of the region’s business plan, customized to meet the needs of the business and brand strategies to deliver compliant sales growth, objectives and KPIs, while effectively addressing the unique needs and requirements of the customer and territories.
- Works as an enterprise leader by collaborating extensively across the organization with key internal partners (medical affairs, patients services, field reimbursement, market access, marketing, commercial operations, sales training, compliance, etc.) as well as external stakeholders to develop optimal access and establish relationships to facilitate positive business interactions and outcomes.
- Be responsible for leading, motivating, coaching, developing, and retaining a diverse team of individuals who deliver results, live the Avadel values, and work together as ONE team, ONE culture to win for patients.
- Analyze sales data to identify opportunities for business growth or areas of concern and be responsible for the management of sales, pre-launch activities, strategic business planning and implementation of the brand plan for the assigned region.
- Foster strategic long-term relationships with influential customers and identify opportunities to provide increased customer value.
- Effectively utilize promotional resources and budget.
- Continuously monitor field activities and regularly visit and work with team members to ensure goals and objectives are achieved.
- Deploy training, tools, data, and other resources to support sales team in achieving and maintaining optimal performance levels.
- Ensure regional sales team operates in full compliance of company policies and processes
- Works collaboratively with NADs, Field Reimbursement, Patient services, MSLs and other colleagues to develop strategies, build relationships within the assigned region, and ensure corporate objectives and initiatives are achieved.
Experience and Qualifications:
- Bachelor’s degree required, advanced degree a plus
- Minimum 10 years of related experience with at least 3 years leadership experience. Additional experience in cross-functional roles (training, comm ops, reimbursement, market access, etc.) are a plus.
- Recent launch experience leading a sales team
- Account based experience and coaching skills: orphan disease, rare disease, specialty pharmacy, buy and bill highly desired. Experience in the Neurology market preferred.
- Must live within the region’s boundaries and near major city/airport for field travel
- Up to 70% travel required
- Certain customers and/or Health Care Professionals may have credentialing requirements that apply to field roles to gain access to perform the essential functions of the position. In these cases, credentialing requirements must be met (which may include vaccinations such as influenza and COVID-19). Talk with a People & Culture Representative if there are questions.
Competencies and Behaviors:
- Successful record of hiring, coaching, developing, promoting, and retaining top talent with proven ability to effectively lead performance of the team that exceeds expectations
- Demonstrated experience successfully collaborating with other field and home office-based functions, experience working in a non-field sales role preferable
- Motivational leadership that empowers people and inspires teams to “own the business,” but will share key learnings and insights across the organization
- Looks for team success, not just individual success. Will focus on doing what is best for patients and the company to help us build long term sustainability of Avadel
- Ability to work in a rapidly growing startup environment, proactively taking on additional responsibilities where needed. Is able to mange bumps in the road and the ever changing healthcare environment
- Change agile with ability to quickly pivot in a launch environment
- Demonstrated track record of utilizing data/analytics to help guide decision making with a high degree of business acumen, strong bottom-line orientation, and entrepreneurial spirit
- Ability to lead in a fast-paced environment. See the big picture and be disciplined and detail oriented.
- Likes to have fun
About Avadel Pharmaceuticals plc
Who We Are: Avadel Pharmaceuticals plc (Nasdaq: AVDL) is a biopharmaceutical company focused on transforming medicines to transform lives. Our approach includes applying innovative solutions to the development of medications that address the challenges patients face with current treatment options. Oxybate therapy is currently the standard of care for the treatment of excessive daytime sleepiness (EDS) and cataplexy in patients living with narcolepsy. However, other approved oxybate products are immediate release formulations requiring two nightly doses - one dose at bedtime and the second dose 2.5-4 hours later, in the middle of the night. LUMRYZ TM (sodium oxybate) extended release for oral suspension, applies our proprietary drug delivery technology to allow for a single bedtime dose, eliminating the need to have a forced awakening during the middle of the night and giving patients the chance for an uninterrupted night’s sleep. An extended-release medication sounds like a simple innovation, but it has been lacking for more than 20 years prior to our May 1, 2023 approval, and we believe this can be transformative for people with narcolepsy. For more information, please visit www.avadel.com or check out narcolespydisrupts.com.
What We Do: FDA-approved LUMRYZ (sodium oxybate) is a central nervous system depressant indicated for the treatment of cataplexy or excessive daytime sleepiness (EDS) in patients 7 years of age and older with narcolepsy. The FDA found LUMRYZ to be clinically superior to currently marketed twice-nightly oxybate products and granted LUMRYZ seven years of Orphan Drug Exclusivity for adults on May 1, 2023, and again for pediatric patients 7 years and older on October 16, 2024. In both instances, FDA found that LUMRYZ makes a major contribution to patient care over currently available, twice-nightly oxybate products by providing a once-nightly dosing regimen that avoids nocturnal awakening to take a second dose.
How We Work: At Avadel, patients are the reason we exist, and our employees are our greatest competitive advantage – our “secret sauce.” The way we work is as important as the results we achieve. Our employees work together as ONE team and live our Values, which is what makes working at Avadel so special and why we will win for patients. Our ONE Team approach fosters a culture based on being relentless for patients, having confidence with humility, being courageous, taking insights to impact, and togetherness. In everything we do, we live the Avadel Values so we can be our best for our patients, our community and each other.
We need individuals who will dive in, roll up their sleeves, and join us to continue the LUMRYZ launch and our mission to serve the narcolepsy community.