Role Summary
Regional Business Director (RBD) to lead commercial activities for an assigned geography, establish a team of Account Managers, execute marketing strategies, and ensure a successful launch. The RBD will supervise and lead a salesforce supported by a sophisticated digital infrastructure, with all reps aligned to geographical boundaries. This field-based role requires travel to develop internal and external relationships and to promote AUVELITY for major depressive disorder in adults and potential future indications.
Responsibilities
- Supervise operations of the Region, including driving results, hiring and coaching, account manager development, performance management, and assignment of key "priority" accounts within the medical community
- Develop and implement strategic plans for the Region, balancing live and virtual interactions and prioritizing team efforts
- Plan, organize, and drive performance to achieve regional business potential through coaching and influence of direct reports
- Establish and maintain effective communication among Region members across cross-channel stakeholders in Accounts and Market Access
- Maintain technical expertise to respond accurately to questions about products, marketing, policies, and business issues
- Work with direct reports to understand and execute established expectations
- Coach and develop SAMs to improve selling skills, product knowledge, and capabilities; lead by example in live and virtual engagements
- Plan and conduct plan-of-action meetings with Region and Market Access teams
- Develop and implement Region business plan; manage Region budget and overall P&L in alignment with Regional and National expectations
- Ensure compliance with relevant laws, policies, and processes; actions of self and team are compliant
- Overnight travel as needed
- Additional responsibilities as assigned
Qualifications
- Required: BA or BS; advanced degree preferred
- Required: 5+ years of field leadership experience and/or payer account management and/or demonstrated sales success with increasing responsibility and leadership
- Preferred: Pharmaceutical, biotech, or medical marketing/sales experience with 3β5 years in a first-line leadership role
- Required: Proven ability to lead others to success through coaching influence
- Required: Demonstrated experience delivering results and developing others to their potential
- Required: Proven track record in attracting and retaining top talent
- Preferred: Current or recent Psychiatry disease experience
- Preferred: Successful launch experience
- Required: Ability to strategize within teams using differential resources to reach business goals
- Required: Ability to manage multiple tasks concurrently under aggressive timelines
- Required: Must live within the territoryβs geography
- Required: Comfortable with uncertainty and high expectations
- Preferred: Patient support services experience
- Required: Strong digital marketing aptitude
- Required: Strong interpersonal and presentation skills
Skills
- Digital marketing aptitude
- Interpersonal and presentation skills
- Coaching and leadership
- Strategic planning and budget management
- Cross-functional collaboration with Accounts and Market Access teams
Education
- BA or BS required; advanced degree preferred
Additional Requirements
- Overnight travel as indicated by business needs