Role Summary
The Rare Disease Business Manager drives sales and territory growth for narcolepsy type 1 by executing sales strategies and tactics. They collaborate with the Regional Business Leader and cross-functional teams to educate healthcare providers and ensure patient access to a new therapy after regulatory approval. The RDBM builds relationships with targeted HCPs and accounts in their territory and supports a new product introduction in a new therapeutic area for Takeda.
Responsibilities
- Results Focused: Demonstrates urgency to drive results and achieve strong performance by delivering a high level of sales effort for a successful rare disease product introduction.
- Clinical Expertise: Possesses and delivers disease-state and product knowledge and selling skills to support education and drive demand.
- Sales Strategy and Execution: Following approval, drive sales by implementing sales and marketing plans, using approved on-label materials to achieve monthly, quarterly, and annual sales goals; execute brand strategies and manage all business activities within the territory to advance the diagnosis and treatment of NT1.
- Specialty Customer Engagement: Builds strong relationships with and educates healthcare professionals (HCPs), including sleep specialists, neurologists, pulmonologists, sleep centers and clinic staff, on disease state and approved Takeda orexin therapies.
- Strategic Analysis and Territory Planning: Analyzes local, regional, and national trends and applies data to identify opportunities; tailors regional and local strategies to market trends and customer needs.
- Communication Skills: Demonstrates strong communication with specialty HCPs and accounts; uses CRM to document account profiles, develop pre-call plans, and record post-call activities.
- Financial Responsibility: Manages a territory budget in a manner consistent with Takeda compliance policies.
- Cross-Functional Collaboration: Partners with internal teams such as Patient Access, Market Access, Marketing to align on strategies and tactics; collaborates with Sales and Marketing leadership to support sales tactics and performance; fosters a collaborative culture of accountability across functions.
- Compliance and Ethical Standards: Upholds Takeda’s patient-first values and adheres to compliance policies and relevant laws; seeks clarification on compliance matters when uncertain.
Qualifications
- Required: Bachelor’s degree – BS/BA.
- Required: 3+ years of successful selling experience in pharmaceutical, biotech or medical device and/or relevant clinical or industry experience; or 2+ years of successful selling experience at Takeda.
- Required: Excellent verbal and written communication skills.
- Required: Proven ability to navigate complex selling environments and influence across various decision makers in key accounts.
- Required: Strong business acumen and strategic planning skills to identify and execute selling opportunities.
- Required: Demonstrated territory planning, strategic account management and prioritization skills; ability to interpret analytical data to create effective sales strategies.
- Required: Strong collaborative skills and ability to work within a matrix of cross-functional partners on behalf of the customers served.
- Required: Understanding of payer access and reimbursement at territory, regional, and state levels.
- Required: Adaptability to changing market conditions and customer needs.
- Required: Demonstrated learning agility with ability to successfully develop and compliantly apply clinical expertise and selling skills.
- Required: Must reside within the territory or within close proximity to assigned geography.
- Preferred: 5+ years of pharmaceutical sales experience, preferably in rare disease or sleep disorders.
- Preferred: Sales experience with pharmaceutical or biologic products requiring coordination with patient access and market access teams.
- Preferred: Relevant clinical or industry experience.
- Preferred: Consultative / needs-based selling skills.
- Preferred: Experience working in a highly regulated marketplace.
- Preferred: Adept at leveraging emerging technologies, digital tools, and openness to AI-enabled processes.
Skills
- Clinical expertise in narcolepsy type 1 and orexin system.
- Strong sales skills and ability to execute brand strategies.
- Excellent verbal and written communication.
- CRM proficiency and ability to document account profiles and plan calls.
- Strategic analysis and territory planning; data-driven decision making.
- Cross-functional collaboration and stakeholder management.
- Understanding of payer access and reimbursement.
- Adaptability and learning agility.
- Compliance and ethical standards.
Education
- Bachelor’s degree – BS/BA.
Additional Requirements
- Valid Driver's License.
- Travel: Ability to drive and/or fly to accounts and occasional business meetings; some overnight travel up to 25-50% may be required depending on geographic assignment.
- Training Requirements: Mandatory product training including written and oral examinations; temporary non-exempt status during training with overtime eligibility; after successful training, exemption status and eligibility for sales incentive programs.