Role Summary
The Rare Disease Business Manager (RDBM) drives sales and territory growth for a rare neurological sleep disorder—narcolepsy type 1—through effective execution of sales strategies. The role collaborates with the Regional Business Leader and cross-functional, customer-facing teams to educate healthcare providers and ensure patient access to a new therapy after regulatory approval. Reporting to the Regional Business Leader, the RDBM supports a new product introduction in a new therapeutic area for Takeda, builds impactful relationships with targeted HCPs and accounts within the geographic territory, and helps generate demand by educating clinicians about the product, the orexin system, and narcolepsy type 1.
Responsibilities
- Results Focused: Demonstrates a strong sense of urgency to drive results and achieve strong performance, delivering a high level of sales effort essential for a successful rare disease product introduction.
- Clinical Expertise: Possesses and delivers exceptional disease-state and product knowledge, and selling skills in working with HCPs to support product education and drive demand.
- Sales Strategy and Execution: Following approval, drive sales by implementing sales and marketing plans, leveraging on-label materials to achieve goals; execute brand strategies and manage all business activities within the territory to advance diagnosis and treatment of NT1.
- Specialty Customer Engagement: Builds strong relationships with and educates healthcare professionals, including sleep specialists, neurologists, pulmonologists, sleep centers, and staff on disease state and approved Takeda orexin therapies.
- Strategic Analysis and Territory Planning: Analyze local, regional, and national trends and apply data to assess opportunities and priorities; tailor strategies to market trends and customer needs.
- Communication Skills: Maintain strong communication with specialty HCPs and accounts; utilize CRM to document account profiles, develop pre-call plans, and record post-call activities.
- Financial Responsibility: Manage a territory budget in compliance with Takeda policies.
- Cross-Functional Collaboration: Partner with Patient Access, Market Access, Marketing, and Sales leadership to align on strategies and tactics; foster accountability and collaboration across teams.
- Compliance and Ethical Standards: Uphold patient-first values; adhere to all policies, guidelines, training, and laws; seek clarification on compliance matters when uncertain.
Qualifications
- Required: 3+ years of successful selling experience in pharmaceutical, biotech or medical device and/or relevant clinical or industry experience; OR 2+ years of successful selling experience at Takeda.
- Required: Excellent verbal and written communication skills.
- Required: Proven ability to navigate a complex selling environment and influence across various decision makers in key accounts.
- Required: Strong business acumen and strategic planning skills to identify and execute selling opportunities.
- Required: Demonstrated territory planning, strategic account management, and prioritization skills. Ability to interpret analytical data to create effective sales strategies.
- Required: Strong collaborative skills and ability to work within a matrix of cross-functional partners on behalf of the customers served.
- Required: Understanding of payer access and reimbursement at territory, regional, and state levels.
- Required: Adaptability to changing market conditions and customer needs.
- Required: Demonstrated learning agility with ability to successfully develop and compliantly apply clinical expertise and selling skills.
- Required: Must reside within the territory or within close proximity to assigned geography.
- Preferred: 5+ years of pharmaceutical sales experience, preferably in rare disease or sleep disorders.
- Preferred: Sales experience with pharmaceutical or biologic products requiring coordination with patient access and market access teams.
- Preferred: Relevant clinical or industry experience.
- Preferred: Consultative / needs-based selling skills.
- Preferred: Experience working in a highly regulated marketplace.
- Preferred: Adept at leveraging emerging technologies, digital tools, and openness to AI-enabled processes.
Education
- Bachelor’s degree – BS/BA.
Additional Requirements
- Travel: Some overnight travel up to 25-50% may be required depending on geographic assignment.
- Licenses/Certifications: Valid Driver's License.
- Training: Mandatory product training which includes examinations and may require classification as non-exempt during training.