Role Summary
The Rare Disease Business Manager (RDBM) is responsible for driving sales and territory growth in narcolepsy type 1. The role collaborates with the Regional Business Leader and cross-functional teams to educate healthcare providers and ensure patient access to a new therapeutic option once approved. Reporting to the Regional Business Leader, the RDBM will support a new product introduction in a new therapeutic area for Takeda. Strong execution, insights gathering, and building the company’s reputation will be critical to success. The role will establish relationships with targeted HCPs and accounts within the geographic territory, and, after regulatory approval, generate demand by educating clinicians with clinical information about the product, the orexin system, and narcolepsy type 1.
Responsibilities
- Results Focused: Demonstrates urgency to drive results and achieve strong performance for a rare disease product introduction.
- Clinical Expertise: Possesses and delivers disease state and product knowledge to educate HCPs and drive demand.
- Sales Strategy and Execution: Following approval, drive sales by implementing sales and marketing plans using approved on-label materials to meet monthly, quarterly, and annual sales goals; execute brand strategies and manage activities within the assigned territory to advance diagnosis and treatment of NT1.
- Specialty Customer Engagement: Build relationships with sleep specialists, neurologists, pulmonologists, sleep centers, and associated clinic staff to educate on disease state and approved Takeda orexin therapies.
- Strategic Analysis and Territory Planning: Analyze local, regional, and national trends; leverage market insights to tailor regional and local strategies to market trends and customer needs.
- Communication Skills: Communicate effectively with specialty HCPs; utilize CRM to document account profiles, develop pre-call plans, and record post-call activities.
- Financial Responsibility: Manage a territory budget in a manner consistent with Takeda compliance policies.
- Cross-Functional Collaboration: Partner with internal teams such as Patient Access, Market Access, Marketing; collaborate with Sales and Marketing leadership to support tactics and performance; foster accountability and engagement across cross-functional teams.
- Compliance and Ethical Standards: Uphold Takeda’s patient-first values and comply with policies, guidelines, and relevant laws; seek clarification when uncertain on compliance matters.
Qualifications
- Required: 3+ years of successful selling experience in pharmaceutical, biotech or medical device and/or relevant clinical or industry experience; OR 2+ years of successful selling experience at Takeda.
- Required: Excellent verbal and written communication skills.
- Required: Proven ability to navigate a complex selling environment and influence across various decision makers in key accounts.
- Required: Strong business acumen and strategic planning skills to identify and execute selling opportunities.
- Required: Demonstrated territory planning, strategic account management and prioritization skills; ability to interpret analytical data to create effective sales strategies.
- Required: Strong collaborative skills and ability to work within a matrix of cross-functional partners on behalf of the customers served.
- Required: Understanding of payer access and reimbursement at territory, regional, and state levels.
- Required: Adaptability to changing market conditions and customer needs.
- Required: Demonstrated learning agility with the ability to develop and apply clinical expertise and selling skills.
- Required: Must reside within the territory or within close proximity to assigned geography.
- Preferred: 5+ years of pharmaceutical sales experience, preferably in rare disease or sleep disorders.
- Preferred: Sales experience coordinating with patient access and market access teams.
- Preferred: Relevant clinical or industry experience.
- Preferred: Consultative/needs-based selling skills.
- Preferred: Experience working in a highly regulated marketplace.
- Preferred: Proficiency with emerging technologies, digital tools, and openness to AI-enabled processes.
Skills
- Excellent verbal and written communication
- Strong collaboration and cross-functional partnership
- Ability to interpret analytical data and create sales strategies
- Proficiency with CRM systems and account planning
- Strategic thinking and territory management
- Understanding of payer access and reimbursement at multiple levels
- Adaptability to changing market conditions
- Learning agility and ability to develop clinical expertise and selling skills
Education
- Bachelor’s degree – BS/BA
Additional Requirements
- Valid Driver's License
- Travel: Ability to drive and/or fly to accounts and occasional business meetings; some overnight travel up to 25-50% may be required depending on geographic assignment