Role Summary
The Rare Disease Business Manager (RDBM) drives sales and territory growth for a rare neurological sleep disorder (narcolepsy type 1) through effective execution of sales strategies and tactics. The role involves collaboration with regional leadership and cross-functional teams to educate healthcare providers and ensure appropriate patients have access to a new therapeutic option once approved. Reporting to a Regional Business Leader, the RDBM will support a new product introduction in a new therapeutic area, build relationships with targeted HCPs and accounts within the geographic territory, and generate demand by educating providers on the product, the orexin system, and narcolepsy type 1. Location: North Carolina - Virtual.
Responsibilities
- Results Focused Demonstrates a strong sense of urgency to drive results and achieve strong performance by delivering a high level of sales effort will be necessary for a successful rare disease product introduction.
- Clinical Expertise Possesses and delivers exceptional disease state, product knowledge, and selling skills in working with HCPs to support product education and drive demand.
- Sales Strategy and Execution Following approval, drive sales by implementing sales and marketing plans, leveraging strong selling skills utilizing approved, on-label materials to achieve monthly, quarterly, and annual sales goals. Execute brand strategies and manage all business-related activities within the assigned geographic territory, focusing on achieving sales goals and advancing the diagnosis and treatment of NT1.
- Specialty Customer Engagement Builds strong relationships with, and educates healthcare professionals (HCPs), including sleep specialists, neurologists, pulmonologists, sleep centers and associated clinic staff, on disease state and approved Takeda orexin therapies.
- Strategic Analysis and Territory Planning Strategically analyze local, regional, and national business trends and apply data to assess business opportunities and strategic priorities. Leverage market insights to appropriately tailor regional and local business strategies to market trends and customer needs.
- Communication Skills Strong communication skills will be critical in discussions with specialist HCPs and accounts for a rare disease therapy. Utilize CRM system to document account profiles, develop pre-call plans and record post-call activities.
- Financial Responsibility Manage a territory budget in a manner that is consistent with all Takeda compliance policies.
- Cross-Functional Collaboration Partner with internal teams such as Patient Access, Market Access, Marketing to align on strategies and tactics that support customer and business outcomes. Collaborate with Sales and Marketing leadership to provide feedback that further supports sales tactics and performance. Foster a collaborative culture of accountability and engagement with cross-functional team members to enhance performance and impact.
- Compliance and Ethical Standards Exemplify Takedaโs patient-first values and commitment to upholding high standards of customer satisfaction. Adhere strictly to all Takeda compliance policies, guidelines, training and relevant laws and regulations. Demonstrate leadership and integrity by seeking clarification when uncertain on compliance matters.
Qualifications
- 3+ years of successful selling experience in pharmaceutical, biotech or medical device and/or relevant clinical or industry experience; OR 2+ years of successful selling experience at Takeda.
- Excellent verbal and written communication skills.
- Proven ability to navigate complex selling environment and influence across various decision makers in key accounts.
- Strong business acumen and strategic planning skills to identify and execute on selling opportunities.
- Demonstrated territory planning, strategic account management and prioritization skills. Ability to interpret analytical data to create effective sales strategies.
- Strong collaborative skills and ability to work within a matrix of cross-functional partners on behalf of the customers served.
- Understanding of payer access and reimbursement at territory, regional, and state levels.
- Adaptability to changing market conditions and customer needs.
- Demonstrated learning agility with ability to successfully develop and compliantly apply clinical expertise and selling skills.
- Must reside within the territory or within close proximity to assigned geography.
- Licenses/Certifications: Valid Driver's License.
Skills
- CRM utilization and documentation of account profiles, pre-call plans, and post-call activities.
- Strong written and verbal communication; ability to explain complex disease states and therapies to HCPs.
- Data analysis and interpretation to identify opportunities and tailor regional strategies.
- Cross-functional collaboration and coordination with Patient Access, Market Access, and Marketing teams.
- Ethical standards and compliance with regulatory requirements.
Education
- Bachelorโs degree โ BS/BA.
Additional Requirements
- Travel: Ability to drive and/or fly to accounts and occasional business meetings.
- Some overnight travel of up to 25-50% may be required depending on geographic assignment.
- Training Requirements: This position and continued employment are contingent upon successfully passing mandatory product training, including written and oral examinations. During the training period, the employee may be classified as non-exempt with overtime eligibility; post-training, exempt status applies and sales incentives programs may be available.