Role Summary
The Rare Disease Business Manager (RDBM), based in Carmel, IN, drives sales and territory growth for a narcolepsy type 1 therapy by executing strategic sales plans in collaboration with regional leadership and cross-functional teams. The role focuses on educating healthcare providers and ensuring patient access to a new therapeutic option after regulatory approval, supporting a product introduction in a new therapeutic area for Takeda. The RDBM builds impactful relationships with targeted HCPs and accounts within the territory and contributes to demand generation by communicating clinical information about the product, the orexin system, and narcolepsy type 1.
Responsibilities
- Results Focused: Demonstrates a strong sense of urgency to drive results and achieve performance targets for a rare disease product introduction.
- Clinical Expertise: Possesses and delivers exceptional disease state and product knowledge, applying selling skills to educate HCPs and drive demand.
- Sales Strategy and Execution: Following approval, drive sales by implementing plans, using on-label materials, and achieving monthly, quarterly, and annual goals; execute brand strategies within the territory to advance NT1 diagnosis and treatment.
- Specialty Customer Engagement: Build strong relationships with and educate sleep specialists, neurologists, pulmonologists, sleep centers, and clinic staff about the disease state and approved Takeda orexin therapies.
- Strategic Analysis and Territory Planning: Analyze local, regional, and national trends; apply data to identify opportunities and tailor regional/local strategies to market needs.
- Communication Skills: Communicate effectively with specialty HCPs and accounts; utilize CRM to document accounts, pre-call plans, and post-call activities.
- Financial Responsibility: Manage a territory budget in compliance with Takeda policies.
- Cross-Functional Collaboration: Partner with Patient Access, Market Access, Marketing, and Sales to align strategies; provide feedback to improve tactics and performance; promote accountability across teams.
- Compliance and Ethical Standards: Uphold Takedaโs patient-first values and comply with all policies, guidelines, and applicable laws; seek clarification when needed.
Qualifications
- Required: Bachelorโs degree โ BS/BA.
- Required: 3+ years of successful selling experience in pharmaceutical, biotech, or medical device and/or relevant clinical or industry experience; OR 2+ years of successful selling experience at Takeda.
- Required: Excellent verbal and written communication skills.
- Required: Proven ability to navigate a complex selling environment and influence across various decision makers in key accounts.
- Required: Strong business acumen and strategic planning skills to identify and execute selling opportunities.
- Required: Demonstrated territory planning, strategic account management and prioritization skills; ability to interpret analytical data to inform sales strategies.
- Required: Strong collaborative skills and ability to work within a matrix of cross-functional partners on behalf of the customers served.
- Required: Understanding of payer access and reimbursement at territory, regional, and state levels.
- Required: Adaptability to changing market conditions and customer needs.
- Required: Demonstrated learning agility with the ability to develop and apply clinical expertise and selling skills compliantly.
- Required: Must reside within the territory or within close proximity to assigned geography.
- Preferred: 5+ years of pharmaceutical sales experience, preferably in rare disease or sleep disorders.
- Preferred: Sales experience with pharmaceutical or biologic products requiring coordination with patient access and market access teams.
- Preferred: Relevant clinical or industry experience.
- Preferred: Consultative / needs-based selling skills.
- Preferred: Experience working in a highly regulated marketplace.
- Preferred: Adept at leveraging emerging technologies, digital tools, and openness to AI-enabled processes.
Skills
- Exceptional communication and interpersonal skills when engaging specialty HCPs and accounts.
- Proficiency with CRM systems to document account profiles, pre-call plans, and post-call activities.
- Analytical and strategic thinking with the ability to interpret data to inform sales strategies.
- Collaborative and cross-functional teamwork in a matrix environment.
- Openness to digital tools and AI-enabled processes; ability to leverage emerging technologies.
Additional Requirements
- Licenses/Certifications: Valid Driver's License.
- Travel: Ability to drive and/or fly to accounts and occasional business meetings; some overnight travel up to 25โ50% may be required depending on geographic assignment.
- Training Requirements: Mandatory product training with examinations; training may involve overtime during the period and may affect eligibility for certain incentive programs; after successful completion, eligibility for standard incentives resumes.