Program Manager, Marketing

Role Summary

The Program Manager, Marketing will primarily support departmental activities and interface with multiple disease areas. They will collaborate with the marketing team to implement and document new and ongoing marketing programs and activities, and support overall marketing department needs, including PO tracking, sales, and managing the contracting process with physician Key Opinion Leaders, and other administrative duties as assigned. This is an on-site role based in San Francisco, CA.

Responsibilities

• Support the marketing department in managing assigned products, including developing promotional and campaign materials, ad copy, ads, product brochures, sales aids, multimedia materials, technical articles, trade show demonstrations, and promotional events
• Support Marketing project approvals with the promotional review committee (PRC), as assigned in the Veeva Vault PromoMats system
• Support analysis and tracking of marketing programs, and report performance and effectiveness
• Identify and propose internal/external ideas and initiatives to help promote general awareness of the company brand
• Manage and triage field sales force requests on specific existing marketing programs and new ideas for consideration
• Support planning for sales/marketing meetings
• As needed, support all marketing materials development as well as marketing programs
• Handles speaker agreements and the HCP contracting process for the department
• Interact with and oversee the work of outside vendors on designated projects

Qualifications

• Marketing experience in the pharmaceutical/medical field or consumer packaged goods is preferred
• Excellent oral and written communication skills
• Strong analytic skills
• Strong organizational management
• Demonstrated track record of successfully coordinating the efforts and results of multiple functional areas
• Ability to communicate the business's vision, direction, and market realities to internal and external audiences
• Self-starter and motivated

Skills

• Cross-functional collaboration
• Vendor management
• Contracting and stakeholder coordination
• Data-driven program analysis and reporting
• Clear and effective communication

Education

• BA/BS required