Product Strategy Manager/Sr. Manager

Role Summary

The Product Strategy Manager/Sr. Manager develops the marketing strategy and leads the development and execution of key personnel and non-personnel marketing initiatives. The Manager works collaboratively with key internal and external stakeholders including Sales, Market Insights, Medical Affairs, the MLR team and external agency partners.

Responsibilities

• Budget preparation and maintenance.
• Ensure seamless sharing of information, best practices, and lessons learned across the organization.
• Develop and maintain a high degree of therapeutic area knowledge.
• Work closely with key oncology stakeholders including nurses, hospitals, office staff, GPOs, and professional societies.
• Coordination with Commercial Analysis and Market Insights to incorporate program learnings and customer insights into future initiatives.
• Develop and maintain strong relationships with Sales, Sales Operations and other key functional areas including Medical Affairs, Regulatory, and Legal.
• Develop and execute promotional programs and tactics for all team members, manage through the MLR process, and ensure alignment and integration across channels.
• Develop and implement an integrated marketing strategy focused on healthcare professionals to achieve business objectives and sales targets, ensuring inclusivity and accessibility for all potential candidates.

Qualifications

• Strong communication, presentation, analytic and strategic capabilities.
• Strong leadership skills and ability to manage multiple priorities.
• Experience in the pharmaceutical/biotechnology industry, particularly in hematology, oncology, or inflammation, is preferred but not required. Candidates with diverse backgrounds in related fields are encouraged to apply.
• Experience developing multi-channel promotional plans for pharmaceutical or biotechnology products, with an emphasis on diverse and inclusive marketing strategies.
• Ability to collaborate closely with agencies and other team members.
• Experience working with external brand agencies and vendors on a day-to-day basis and managing promotional budgets.
• Relevant experience in pharmaceutical or biotechnology product marketing, with a focus on skills and achievements, rather than a specific number of years.