Product Marketing Manager (Evolysse)

Role Summary

The Product Marketing Manager (Evolysse) will lead the commercial competitive intelligence for Evolysse’s hyaluronic acid (HA) filler portfolio. You will shape how the competitive landscape is understood, translate deep competitive, clinical, and category insights into marketing-ready storytelling and sales-facing assets, and support franchise strategy. You will serve as the primary source of intelligence on competitor dynamics, delivering insights and assets that strengthen category and market positioning for the Evolysse franchise. This role reports to the Executive Director, Head of HA Franchise. Location: Newport Beach with hybrid onsite on Tuesday, Wednesday, and Thursday; travel up to 20%.

Responsibilities

• Category Intelligence & Competitive Narrative: Own the development and maintenance of category intelligence and the overarching competitive narrative for the injectable HA landscape; monitor and synthesize ongoing competitive activity, including product offerings, features, benefits, claims, launches, and messaging, delivering real-time insights to commercial stakeholders; act as the commercial marketing source of truth for competitor positioning and category dynamics.
• Product Differentiation & Asset Creation: Establish clear differentiation across the Evolysse portfolio; develop and evolve competitive marketing assets (competitor matrices, frameworks, objection-handling talk tracks, comparison tools, and positioning guides); translate head-to-head clinical and technical data into compliant, commercially relevant marketing materials for HCP audiences.
• Commercial Messaging & Positioning Guidance: Provide category-level guidance for messaging, sales aids, and positioning tools; pressure-test product positioning for defensibility and market resonance; partner with Field Marketing, Sales Training, Medical Affairs, and Regulatory to ensure assets are accurate, compliant, and execution-ready.
• Strategic Focus: Category Differentiation: Establish differentiation strategy across Evolysse products relative to legacy filler competitors; translate product/market positioning into marketing-ready storytelling to support downstream execution; deliver forward-looking category insights to inform franchise decisions, portfolio evolution, and launch readiness; lead competitive positioning for emerging market dynamics (e.g., GLP-1 segment).
• Role in the Organization: Serve as the central intelligence hub for competitor dynamics within Commercial Marketing; act as trusted guide for how Evolysse products are positioned, compared, and differentiated; influence cross-functional alignment so insights inform execution.

Additional Requirements

• Office Location: Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
• Up to 20% travel

Qualifications

• Required: 5+ years of experience within Sales or Marketing
• Required: Medical Aesthetics Expertise: 5+ years of experience in medical aesthetics marketing, with a strong focus on dermal fillers and/or neuromodulators
• Required: Competitive & Clinical Acumen: ability to interpret clinical endpoints and translate them into compelling competitive messaging
• Required: Regulatory Awareness: working knowledge of FDA-approved labeling, promotional standards, and compliant claim development within pharmaceutical or MedTech environments
• Required: Cross-Functional Influence: proven ability to collaborate with Sales, Training, Medical, and Regulatory partners

Skills

• Required: Excellent communication skills
• Required: Proficient in Microsoft Office (Excel, Word, PowerPoint)

Education

• Bachelor’s degree in business or life sciences (Preferred)