Product Marketing Manager - Advanced Cell Systems Portfolio

Role Summary

Product Marketing Manager for the Advanced Cell Systems portfolio within Bio-Techne's Reagents Solutions Division. Focus on increasing market share for proteins portfolio through high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion in key life science market segments.

Responsibilities

• Design, build and execute high-impact go-to-market programs to drive revenue growth for the Proteins portfolio in key customer segments.
• Lead development and execution of strategic multi-channel integrated marketing plans to acquire, convert, engage, retain, and grow customers.
• Collaborate with product management and scientific applications teams to develop and promote portfolio-specific content across the marketing funnel.
• Be the global product and market expert, providing in-depth knowledge of market trends, competitive landscape, and critical market success factors.
• Collaborate with cross-functional partners to align marketing plans for new products and on-market improvements.
• Formulate and implement portfolio-level marketing strategies to boost brand awareness and demand generation.
• Maintain KPI and metrics dashboards; adjust tactics to maximize performance.
• Manage marketing budgets and optimize promotional mix to achieve high ROI.
• Develop and deliver product launch toolkits with messaging and education for commercial teams.
• Attend and support industry conferences and tradeshows to generate leads and identify opportunities.

Qualifications

• Bachelor‚Äôs degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
• 5-8 years in life sciences with at least 4 years in product marketing.

Skills

• Ability to communicate the unique value of Bio-Techne products to life science customers.
• Ability to synthesize insights across customers, competitors, and markets to inform programs.
• Strong content development skills and understanding of customer journeys and content marketing.
• Experience in multi-channel, customer-centric marketing programs and demand generation, especially digital.
• Understanding of NPI commercialization and launching new products.
• Experience training sales teams and creating promotional content.
• Strong independent work capability in a fast-growing, collaborative environment; problem-solving and consensus-building skills.
• Excellent communication, presentation, interpersonal, and relationship-building skills.

Education

• Bachelor‚Äôs degree in Biology, Biochemistry or related; advanced degree or MBA preferred.