Product Manager Hemophilia Marketing

Role: Product Manager for Idelvion, responsible for developing and executing brand marketing strategies to drive growth and patient engagement in hemophilia B. Responsibilities include leading multi-channel promotional programs (digital, website, CRM), supporting market research, tracking performance metrics (patient acquisition, retention, engagement), and managing patient advocacy initiatives. The role involves cross-functional collaboration with Analytics, Market Insights, Patient Access, and Field Sales, along with agency management, congress planning, and budget oversight. Qualifications: Bachelor's in Business, Marketing, Life Sciences, or Healthcare; 5-7 years in pharma/biotech sales and marketing; 1-2 years of product management experience. Preferred: experience in consumer/patient marketing within rare diseases or specialty healthcare, expertise in omnichannel campaigns, market access, and patient-centric marketing principles. HighValue: rare disease/hemophilia B, patient education and advocacy, digital and multichannel marketing, collaboration with advocacy groups, regulatory compliance, and budget management. WorkSetup: not specified; likely hybrid or on-site based on typical pharma marketing roles.