Product Manager, HCP Professional Promotion, Lung

Role: Product Manager for Lung HCP Professional Promotion Marketing, focusing on the development and execution of marketing strategies for RYBREVANT FASPRO + LAZCLUZE. Responsibilities: lead tactics from insight generation to campaign launch, oversee content creation for non-personal promotion, coordinate with sales and medical teams, and leverage digital and omnichannel platforms to enhance HCP engagement. Drive innovation through data analytics, AI tools, automation, and new marketing channels; partner with cross-functional teams to deliver integrated campaigns and improve marketing efficiency. Requirements: Bachelor’s degree; 5+ years of experience in healthcare or pharmaceutical marketing, sales, or related fields, including project management and industry knowledge; ability to travel up to 25%. Preferred: experience in field sales and familiarity with emerging technologies like AI. HighValue: oncology focus, lung cancer treatments, non-personal promotion, digital and omnichannel marketing, cross-functional collaboration, and data-driven decision-making.