Product Manager, HCP Marketing, Migraine

Role Summary

Product Manager/Sr. Product Manager, HCP Marketing for Symbravo. The role is responsible for developing and executing marketing strategy and tactics for Symbravo, a new therapy in the treatment of acute migraine. The HCP Marketer will help to develop and execute HCP marketing initiatives in line with brand strategies and objectives. This role will collaborate cross-functionally with Sales, Market Access, Data & Market Analytics, as well as other internal and external partners. This individual will report to the Symbravo Marketing Director. This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week.

Responsibilities

• Contribute to the development of the marketing plans for Symbravo and champion the plan through engagement with internal and external partners
• Lead portions of the development of the integrated brand plan, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences
• Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of tactical efforts
• Effectively manage key agency partners
• Lead reviews of promotional materials with Regulatory/Legal/Medical
• Collaborate effectively with sales & marketing, market access, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners
• Identify strategic market opportunities and make recommendations to enhance brand penetration
• Develop mid- to long-range plan for future indications
• Manage timelines and budgets in accordance with brand plan

Qualifications

• Required: BA or BS
• Preferred: Advanced degree
• Required: Minimum 5 years of experience in pharmaceutical/biotechnology marketing
• Required: Minimum of 2 years of experience successfully executing HCP-focused campaigns
• Preferred: Migraine experience
• Required: Ability to work on site Monday, Tuesday & Thursday

Skills

• Demonstrated proactive, creative and entrepreneurial approach
• CNS disease experience and/or launch experience strongly preferred
• Proven ability to run multiple tasks concurrently under aggressive timelines in a dynamic environment, comfortable with uncertainty and high expectations
• Experience developing, implementing, and working on successful multichannel campaigns
• Strong project and process management skills, including competency in agency management and budget management
• Strong digital marketing aptitude
• Strong interpersonal and presentation skills