Product Manager, Consumer Marketing – CAPLYTA, Neuroscience

Role: Product Manager, Consumer Marketing for CAPLYTA at Johnson & Johnson, supporting growth in psychiatry indications. Responsibilities: develop and execute integrated consumer and patient marketing strategies; manage campaigns across digital, social, CRM, and emerging channels; collaborate with cross-functional teams including Insights, Medical, Legal, Market Access, and Media; leverage data, analytics, and AI to optimize marketing efforts; develop patient-centric messaging; oversee project timelines, budgets, and agency/vendor relationships; contribute to brand planning and strategic initiatives. Requirements: Bachelor's degree in a relevant field; minimum 5 years of marketing or related experience, including at least 2 years in healthcare or consumer marketing; strong project management, strategic thinking, and stakeholder management skills; experience with promotional compliance and agency management; willingness to travel up to 20%. Preferred: experience in psychiatry, mental health, neuroscience, or complex therapeutics; supporting brand launches or indications expansion; expertise in consumer insights, digital marketing, and AI-enabled capabilities. HighValue: psychiatry, mental health, consumer marketing, omnichannel strategies, brand growth, patient engagement, digital and AI-driven marketing. WorkSetup: based in Titusville, NJ; hybrid work environment.