Vericel Burn Care Product Marketing Manager

At Vericel Corporation, we are pioneers in advanced cell therapies for sports medicine and severe burn care, transforming patient lives through cutting-edge regenerative medicine. Our commitment to innovation, patient-centered focus, and scientific excellence drives us to develop groundbreaking treatments including MACI (knee cartilage repair), Epicel and Nexobrid (burn care).

Position Summary

The Vericel Burn Care Product Marketing Manager will be responsible for the growth and market leadership of our burn care franchise. This role will be responsible for developing and executing HCP marketing strategies that drive brand awareness, customer engagement, and commercial performance across burn centers and hospitals.

Schedule

This position is in-office from Monday – Thursday in our new Burlington, MA location, with flexibility to work remotely on Fridays.

Position Scope

Strategic Marketing

• Lead key brand initiatives and programs to optimize brand performance.
• Develop deep understanding of the product portfolio, including competitive landscapes, sales processes, and market forces which will contribute to long term strategic brand planning.
• Responsible for strategic and tactical implementation of product marketing plans to ensure optimal business results.
• Management of national and regional conferences strategy and sponsorship execution.

Customer & Market Engagement

• Partner with sales and medical teams to identify, engage and partner with burn care key opinion leaders (KOLs).
• Lead the development of promotional campaigns, educational content, and digital marketing initiatives.
• Support and manage conference planning, speaker programs, and peer-to-peer engagement activities.

Sales Enablement

• Create and maintain sales tools, training materials, and messaging guides to support field execution.
• Analyze sales performance and customer feedback to refine messaging and tactics.

Product Lifecycle Management

• Refresh and manage product positioning, messaging, and differentiation throughout phases of product lifecycle.

Budgets & Timing

• Allocate resources and manage multi-million dollar annual brand budget.
• Monitor progress of program and report effectively to senior management.

Qualifications

• Bachelor’s degree, preferably in Business, Marketing, Life Sciences or related field.
• Minimum of 5 years of experience conducting or managing in pharmaceutical, biotech, consulting or similarly regulated industry.
• Experience in burn care, wound care, cell therapy or rare disease therapeutic areas strongly preferred.
• Experience with Veeva Promo Mats and Medical/Legal/Regulatory review processes.
• Strong technical/analytical skills to identify and solve problems.
• Ability to develop analysis and presentations with standard tools (i.e., Excel, PowerPoint)
• Proven ability to manage multiple projects concurrently; strong time management skills.
• Excellent oral and written communication skills, with ability to interface with all levels of management and multiple departments.
• Track record for completing assignments on-time and on-budget.
• Willingness to work collaboratively with experience incorporating diverse perspectives into project decision-making.
• Entrepreneurial with a bias toward action; resourceful, tenacious and results oriented. Enjoys working in a fast-paced, small-company environment.

Preferred Qualifications

• Burn, wound, cell therapy or rare disease experience.
• Experience developing market/product forecasting based on market research output.

Why Vericel?

• Cutting-Edge Science: Work with a leading regenerative medicine product that is transforming patient care.
• Career Growth: Be a part of a growing organization with opportunities to expand your impact.
• Collaborative Culture: Work alongside a team of dedicated professionals who are passionate about improving lives.

EEO Statement

All applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, sexual orientation, gender identity, or protected veteran status and will receive consideration for employment and will not be discriminated against on the basis of disability. Vericel Corporation is an Equal Opportunity/Affirmative Action Employer.

Vericel Corporation is VEVRAA federal contractor and desires priority referrals of protected veterans for job openings at all locations within the state.