Product Director, Professional Promotion, Bladder Cancer
Johnson & Johnson
4 months ago
Remote friendly (Horsham, PA)
United States
Marketing
Product Director, Professional Promotion, Bladder Cancer (Horsham, PA)
Position Description (Responsibilities)
- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals.
- Partners with Global Commercial Strategy, Sales, Sales Learning & Development, Medical Affairs, and internal teams to develop and execute strategies, marketing assets, and tactical plans.
- Develops content with learning and development team for sales meetings and ongoing field development to support brand strategies.
- Leads advisory boards, analytics, and market research to generate insights for marketing initiatives.
- Leads NPP and omnichannel strategy for Professional Promotion for a must-win J&J Oncology launch brand, including HCP media and digital engagement across the customer journey.
- Owns HCP media and congress strategy: channel mix, audience prioritization, and integrated pre-, at-, and post-congress activation.
- Builds and sustains cross-functional and governance relationships; demonstrates credibility, influence, and a competitive mindset (including CAC navigation).
- Acts as strategic integrator across omnichannel, sales, analytics, and other cross-functional partners using performance data to guide prioritization, investment decisions, and optimization.
Requirements (Qualifications)
- Bachelor’s degree required; MBA or advanced degree helpful.
- 7+ years of relevant business experience, including pharmaceutical/healthcare knowledge.
- 5+ years’ experience in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields, or experience in a qualified leadership development program.
- Proven proficiencies in marketing, project management, and clear communication.
- Travel up to 20% (overnight and weekend).
Preferred
- People leadership experience.
- Oncology experience.
- Previous sales experience.
- Product launch experience.
Required/Preferred Skills
- Advertising; Brand Identity; Brand Positioning Strategy; Brand Reputation Management; Budget Management; Content Management; Customer Intelligence; Data Analysis; Execution Focus; Financial Analysis; Interpersonal Influence; Marketing Campaign Management; Organizing; Performance Measurement; Tactical Planning; Technical Credibility.
Position Description (Responsibilities)
- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals.
- Partners with Global Commercial Strategy, Sales, Sales Learning & Development, Medical Affairs, and internal teams to develop and execute strategies, marketing assets, and tactical plans.
- Develops content with learning and development team for sales meetings and ongoing field development to support brand strategies.
- Leads advisory boards, analytics, and market research to generate insights for marketing initiatives.
- Leads NPP and omnichannel strategy for Professional Promotion for a must-win J&J Oncology launch brand, including HCP media and digital engagement across the customer journey.
- Owns HCP media and congress strategy: channel mix, audience prioritization, and integrated pre-, at-, and post-congress activation.
- Builds and sustains cross-functional and governance relationships; demonstrates credibility, influence, and a competitive mindset (including CAC navigation).
- Acts as strategic integrator across omnichannel, sales, analytics, and other cross-functional partners using performance data to guide prioritization, investment decisions, and optimization.
Requirements (Qualifications)
- Bachelor’s degree required; MBA or advanced degree helpful.
- 7+ years of relevant business experience, including pharmaceutical/healthcare knowledge.
- 5+ years’ experience in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields, or experience in a qualified leadership development program.
- Proven proficiencies in marketing, project management, and clear communication.
- Travel up to 20% (overnight and weekend).
Preferred
- People leadership experience.
- Oncology experience.
- Previous sales experience.
- Product launch experience.
Required/Preferred Skills
- Advertising; Brand Identity; Brand Positioning Strategy; Brand Reputation Management; Budget Management; Content Management; Customer Intelligence; Data Analysis; Execution Focus; Financial Analysis; Interpersonal Influence; Marketing Campaign Management; Organizing; Performance Measurement; Tactical Planning; Technical Credibility.