Product Director, HCP Marketing, IMAAVY

Product Director, HCP Marketing, IMAAVY

Company Name

Johnson & Johnson

Found Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function

Marketing

Job Sub Function

Advertising & Promotions

Job Category

Professional

All Job Posting Locations

Horsham, Pennsylvania, United States of America

Job Description

Johnson & Johnson is recruiting for a Product Director of HCP Marketing on the IMAAVY brand marketing team located in Horsham, PA.

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

IMAAVY is a strategically important and exciting asset for the J&J Immunology portfolio, with multiple potential autoantibody indications. IMAAVY recently launched its first indication in Myasthenia Gravis (MG) and there is potential for a second launch next year within a new therapeutic area.

The Product Director of HCP marketing will lead the creation of critical HCP strategies and tactics for MG as well as any future indications.

Key Responsibilities

• Develop and lead HCP focused marketing strategies and tactics based on market insights such as tactical plans, creative/message development, core sales pieces and agency management.
• Partner closely with field facing teams and analytics partners to develop insights, inform marketing materials and ensure impactful rollout.
• Lead key marketing and sales planning meetings such as Fast Start Meetings/POA and internal launch coordination meetings by providing strategy input and leading tactical execution.
• Develop robust HCP digital strategies and tactics such as leading the development of the HCP media strategy and associated deliverables and all HCP non-personal tactics.
• Oversee the development of major HCP congresses as needed including leading congress strategy for the brand, overseeing booth development and congress sponsorships.
• Collaborate closely and support cross-functional business partners like Medical, Marketing, Analytics, Digital and Regulatory, Legal and Compliance.

Qualifications

• A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is strongly preferred.
• A minimum of 7 years of business experience with a minimum of 3 years of marketing experience in the healthcare or pharmaceutical industry is required.
• Experience translating customer insights into marketing tactics.
• A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, work cross-functionally, and with cross-company teams of high-level managers and executives is required.
• An ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making is required.
• Strong verbal and written communication skills are required along with demonstrated presentation skills.
• Ability to think creatively and effectively communicate ideas.

Preferred

• Excellent communication skills with experience engaging Senior Management preferred.
• Previous experience in HCP marketing with experience developing promotional pieces and working closely with CAC teams is preferred.

Other

• This position is based in Horsham, PA and may require up to 25% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.