Product Director, HCP Marketing, IMAAVY

Role Summary

Product Director of HCP Marketing on the IMAAVY brand marketing team located in Horsham, PA.

Responsibilities

• Develop and lead HCP focused marketing strategies and tactics based on market insights such as tactical plans, creative/message development, core sales pieces and agency management.
• Partner closely with field facing teams and analytics partners to develop insights, inform marketing materials and ensure impactful rollout.
• Lead key marketing and sales planning meetings such as Fast Start Meetings/POA and internal launch coordination meetings by providing strategy input and leading tactical execution.
• Develop robust HCP digital strategies and tactics such as leading the development of the HCP media strategy and associated deliverables and all HCP non-personal tactics
• Oversee the development of major HCP congresses as needed including leading congress strategy for the brand, overseeing booth development and congress sponsorships
• Collaborate closely and support cross-functional business partners like Medical, Marketing, Analytics, Digital and Regulatory, Legal and Compliance.

Qualifications

• A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is strongly preferred.
• A minimum of 7 years of business experience with a minimum of 3 years of marketing experience in the healthcare or pharmaceutical industry is required.
• Experience translating customer insights into marketing tactics.
• A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, work cross-functionally, and with cross-company teams of high-level managers and executives is required.
• An ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making is required.
• Strong verbal and written communication skills are required along with demonstrated presentation skills.
• Ability to think creatively and effectively communicate ideas

Preferred

• Excellent communication skills with experience engaging Senior Management preferred
• Previous experience in HCP marketing with experience developing promotional pieces and working closely with CAC teams is preferred

Other

• This position is based in Horsham, PA and may require up to 25% domestic travel.