Product Director EPG

Role: The Product Director for the Established Products Group (EPG) at Johnson & Johnson leads non-personal promotion strategy, brand execution, and portfolio growth initiatives. Primary objectives include developing integrated marketing campaigns, managing external agencies, and preparing the portfolio for future launches and lifecycle transitions. Responsibilities encompass directing media and digital strategies, collaborating with cross-functional teams such as analytics, regulatory, and supply chain, and leading AI initiatives to enhance commercial operations. The role also involves supporting launch readiness, optimizing marketing investments, and applying insights from market research and performance analytics. Requirements: Bachelor's degree, 5+ years in pharmaceutical or healthcare industries, with at least 2 years of inline marketing experience, including managing agencies and complex projects. Skills include strategic thinking, cross-functional influence, data-driven decision-making, and excellent communication. Preferred qualifications include an advanced degree (MBA or similar), experience in omnichannel marketing, digital strategy, product launches, lifecycle management, and AI tools. High-Value: Focus on established brands, pulmonary hypertension, lifecycle management, and digital transformation. The role is based in Titusville, NJ, with potential travel, reporting to the Group Product Director, and operates in a highly matrixed environment to drive commercial success and innovation.