Principal Analyst, Digital Discoverability & AI Optimization

Role: Lead enterprise strategy and standards for digital discoverability and AI optimization at Vertex, focusing on search engines, AI answer platforms, and website architecture. Responsibilities: define and scale capabilities for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search, and AI-ready digital assets; establish standards, governance, and best practices; partner across digital, content, medical, legal, and vendor teams to optimize websites and digital content for AI retrieval and citation; develop measurement frameworks, translate insights into actionable recommendations, and evaluate emerging AI search capabilities. Requirements: Bachelor’s in marketing, digital strategy, or related; 8+ years in digital marketing, search optimization, or digital innovation; expertise in AEO, GEO, AI search tech, website optimization, metadata, schema, and analytics; strong stakeholder management skills; ability to operate in regulated environments. Preferred: experience in pharma or healthcare, familiarity with digital platforms (e.g., Acquia), conversational AI, AI content ecosystems, and external vendor collaboration; strategic planning and change management skills. HighValue: focus on AI search and discoverability within highly regulated biopharma environments, with emphasis on website and content optimization, digital standards, and cross-functional influence. WorkSetup: hybrid or on-site, with flexible options.