Director, Brand Portfolio Measurement & Analytics at Pfizer

Overview

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. The Director, Brand Portfolio Measurement & Analytics will be a key role within the CMO, helping define the end-to-end measurement strategy and optimization plan for Pfizer for All and key Brand Portfolio initiatives. This leader will report to the Global Lead of Media Measurement & Optimization and be instrumental in leading integrated analytics strategy at the Pfizer Masterbrand level for Biopharma.

This role will oversee omnichannel analytics strategy, as well as product optimization. This leader will bring a deep understanding of the intricacies of full-funnel marketing for major brands with experience in brand building, healthcare analytics, and performance optimization. This person will partner closely with leadership and key stakeholders within the Commercial & Digital business to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.

Role Summary

The Director, Integrated Analytics Lead is responsible for defining the integrated analytics strategy for the Pfizer brand and will play a lead role in creating an optimization plan for our go-to-market, data, and product approach across key initiatives. This leader will oversee a cross-functional analytics team both internally at Pfizer, as well as partnering closely with agency partners across all functions.

They will continue to evolve & create an audience-centric, insight-driven performance analytics plan across paid, owned, earned, partnerships, product, and business strategy, aligned with the overall product marketing goals. The ideal candidate is a results-driven leader with a focus on bringing agility in real-time optimization & marketing excellence to deliver measurable financial results.

In this role, you will leverage data to drive insights that improve patient experience, effectiveness & efficiency, and strategic decision-making. This role will be responsible for the entire analytics lifecycle, from data collection and integration to analysis, business impact, and optimization recommendations. This role will interface with leadership across the organization and will be the key stakeholder to create actionable insights & tie those to long term business impact.

Collaboration and Team Leadership

To be successful in this role, the candidate will lead a team of cross-stakeholder team members, to enable collaboration with the following teams:

• Be primary analytics point of contact for Product, GTM, Media, Partnerships, and Digital, and any external agencies supporting Pfizer, working closely together to lead improvements in performance.
• Work with senior members of the Commercial leadership team in developing executive analytics reports, and optimization recommendations that supports high visibility brand campaigns.
• Leverage insights from CRM & Audience Intelligence to craft highly impactful audience strategy.
• Partner with Commercial Analytics team to enable creation, and output from the MROI model into business impact.
• Collaborate with Media & Partnership counterparts (Paid Media, Earned, Owned, & Partnership Media) to support strategy.
• Align closely with Digital team to ensure data enablement, and development is aligned to reporting business needs.

Role Responsibilities

• Lead analytics behind the master Pfizer brand across full end-to-end program ecosystem.
• Optimize Pfizer’s data landscape and dashboard integration across to maximize impact across the portfolio.
• Create ways of working across multiple functions within Pfizer and agency partners, overseeing the end-to-end framework for success and optimization of performance.
• Lead a team to create executive performance reports across media, CRM, commercial analytics, product, and partnerships.
• Leverage deep insights on consumer behaviors to drive decisions that support optimal program decisioning.
• Accountable for end-to-end measurement and analytics program.
• Enable teams to connect multiple data streams for an omnichannel view into patient experience.
• Serve as effective organization & cross-functional leader by influencing, managing and driving action of the efforts of team members to do outstanding work.
• Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.

Qualifications

Basic Qualifications

• BS Degree in Marketing or equivalent degree.
• 8+ years Marketing and Analytics experience in a professional environment, preferably within healthcare.
• Broad knowledge of the pharmaceutical industry and healthcare environment.
• Balance of both commercial analytics as well as marketing sciences expertise.
• Understanding of data-driven decisioning and best in class optimization programs.
• Deep familiarity with digital, product, and media and application to power business results.
• Knowledge in customer journey mapping and messaging.
• Experience with leading agencies, technology companies, cross-functional teams, or consulting partners in advertising and marketing tech.
• Experience in generating demand through full-funnel performance marketing campaigns.
• Creative, innovative problem solver who leads with insights derived from data.
• Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization.
• Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
• Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.
• Ability to manage and coach direct reports and agile teams.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred Qualification

• MBA preferred.
• Proven ability to work collaboratively across multiple teams & lead teams to successful outcomes.
• Exceptional interpersonal skills and mastery of working in a matrixed environment.
• Excellent communication skills; can articulate complex concepts to a diverse audience.
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.

Other Job Details

Last Date to Apply for Job: February 5, 2025

Additional Location Information: New York, NY

Work Location Assignment: Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business.

The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.