Performance Marketing Manager

Role Summary

Performance Marketing Manager

Drive creative relevance and effectiveness across Haleon’s portfolio of brands by planning and executing creative optimizations, applying consumer insights and data signals, designing and implementing testing frameworks, and analyzing performance to achieve key business KPIs. Collaborate cross-functionally with teams across the organization and agency partners to implement data-driven creative strategies that improve engagement, ROI, and brand equity.

Responsibilities

• Partner cross-functionally and with agencies to develop and execute testing strategies and learning agendas that drive creative optimization to improve relevancy and resonance.
• Support deployment of personalization frameworks to tailor messaging by audience, mindset, or context.
• Translate and scale creative analysis and performance results of testing strategies, providing actionable insights to Brands across paid and owned channels.
• Experience working with creative for master-brands with multiple sub-brands and driving creative executions.
• Monitor creative performance to identify optimization opportunities and share learnings across teams.
• Help evolve Haleon’s creative testing roadmap, driving continuous learning across messaging, audience, and format dimensions.
• Support development of dashboards and reporting tools that translate data into clear, actionable insights.
• Participate in test-and-learn initiatives exploring emerging platforms, creative technologies, and audience personalization capabilities.
• Support adoption of new marketing tools and processes that improve agility, efficiency, and creative performance.
• Partner closely with Earned & Social Media, Paid Media, Design, and Analytics teams to ensure creative and media decisions are insight-led and performance-oriented.
• Contribute to integrated campaign planning and post-campaign learning, ensuring findings inform future strategies.
• Serve as a connector across internal and external partners to bring together data, creativity, and innovation.

Qualifications

• Required:
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 6+ years of experience in digital marketing, performance media, and/or digital analytics (CPG experience a plus).
  • Strong understanding of digital platforms (e.g., Meta, TikTok, YouTube, DTV, Amazon & Walmart Retail Media Networks) and how creative excellence drives performance.
  • Demonstrated ability utilizing AI applications for insights, content creation and data to turn into actionable creative and media strategies.
  • Excellent collaboration, communication, and storytelling skills (executive-level presentations and communications a plus).
  • Ability to manage multiple priorities and project manage with experience managing multiple stakeholders and ability to influence across teams in a fast-paced environment.
• Preferred:
  • Experience with consumer insights, personalization, dynamic creative optimization, and creative testing frameworks.
  • Familiarity with data tools and martech tools and experience using multiple data sets and audience segmentations.
  • Experience working with or within media and creative agencies.
  • Proven ability to translate complex data into clear marketing recommendations.

Skills

• Creative optimization
• Personalization and dynamic creative frameworks
• Data-driven decision making
• Testing and learning methodologies
• Cross-functional collaboration
• Marketing analytics and dashboards

Education

• Bachelor’s degree in Marketing, Business, or related field