Role Summary
The role develops and executes patient and HCP-focused materials to support kidney patient programs. It is part of the communications team and supports day-to-day execution of the patient communications strategy, developing and updating materials for patients and leading optimization of materials and their performance. The role requires a passion for helping patients and a vision to continually enhance the patient experience, and reports to the Director, Patient Services Communications, Kidney.
Responsibilities
- Responsible for successful ideation, development, and execution of key tactics, messages, and materials for our internal teams who support both our HCP and patient stakeholders
- Manage development of tactics with agency partners; validate tactics with key internal stakeholders where relevant; manage review/approvals of tactics through Commercial Review Committee (CRC)
- Establish measurement plans for all owned materials and continuously monitor performance to inform future optimizations or discontinuation
- Establish and lead the communications REP team and provides training and support to other new/junior members of the communications team
- Develops new and maintains existing documentation of processes, work instructions, SOPs and ensures alignment on any process changes and work instruction updates
- Manage multiple agency partners to ensure alignment, timely deliverables, and cost efficiencies where possible
- Cultivate strong partnerships with cross-functional teams including the communications review committee (CRC) to support business goals
Qualifications
- Required: 3+ years’ experience in patient support, patient and/or HCP marketing, patient engagement, or other closely related roles
- Required: Ability to understand assigned disease area and its unique patient journey
- Required: Ability to understand key elements of patient engagement strategy and incumbent's role in executing that strategy
- Required: Excellent communication skills; patient-centric and customer-service minded
- Required: Effective project management skills to manage multiple projects and processes, simultaneously
- Required: Ability to execute support materials across a variety of channels (e-mail, print, video, text, web)
- Required: Ability to oversee and maintain a high volume of materials with attention to detail to ensure consistency of messaging and branding
- Required: Exhibits ownership and broad accountability for assigned projects and internal assignments
- Required: Familiarity with Medical/Legal/Regulatory (communications review committee) review process
- Required: Working knowledge of commercial marketing related software and platforms including Veeva Vault PromoMats and Salesforce CRM or similar
- Required: Entrepreneurial spirit who enjoys working in a fast-paced, results-driven, environment within a growing business unit
- Required: Contributes to Vertex’s culture of compliance by focusing on ethics and integrity in all interactions
- Required: Comfortable working in a fast-paced, results-driven, environment, with the ability to multi-task
Education
- Bachelor’s Degree in Human Services, Marketing, Business or related field