Patient Recruitment & Digital Media Manager
ImmunityBio, Inc.
12 hours ago
Remote
United States
Clinical Research and Development
Position Summary
The Digital Marketing, Patient Recruitment and Patient Advocacy Manager will lead the strategy, development, and execution of integrated, omni-channel patient clinical trial recruitment campaigns supporting global clinical trial enrollment efforts.
Essential Functions
- Lead integrated multi-channel patient recruitment campaigns across indications and geographies.
- Develop digital marketing plans aligned to study timelines, enrollment objectives, patient dynamics, and budget.
- Overhaul the company website with compliant copy, images, and navigation.
- Plan, launch, and optimize paid media across Meta, Google Search & Display, YouTube, Programmatic, and disease-specific communities/advocacy platforms.
- Oversee performance in real time and optimize against KPIs (CPL, conversion rates, qualified referrals, engagement, enrollment progression).
- Conduct ongoing testing (A/B testing creative, messaging, audiences, landing pages).
- Partner with analytics and agencies to build attribution models and patient journey reporting.
- Create compliant, patient-centric digital content (ad copy, visuals, landing pages, educational materials).
- Ensure educational materials meet regulatory, legal, privacy, and brand standards.
- Partner cross-functionally to align campaigns with enrollment priorities, scientific accuracy, and community engagement.
- Manage agency/vendor/partner relationships; negotiate media placements and performance-based agreements.
- Manage budgets, forecasting, pacing, and resource allocation.
- Deliver executive performance reporting and dashboards.
- Monitor trends, risks, and opportunities; stay current on digital trends and privacy changes.
Education & Experience
- Bachelor’s degree required (Marketing/Journalism/Advertising/Communications or related); Master’s preferred.
- 7+ years in digital/performance/growth marketing.
- Healthcare/pharma/biotech/CRO or clinical trial recruitment experience required.
- Clinical trial patient recruitment experience required.
- Patient advocacy group experience preferred.
Knowledge, Skills, & Abilities
- Data-driven; strong analytical and project management skills.
- Excellent communication/stakeholder management.
- Detail-oriented; balances creativity with regulatory constraints.
- Familiar with IRB/ethics considerations and patient privacy regulations (HIPAA, GDPR).
Working Environment
- Remote; Mon–Fri schedule; some travel (~3–4 trips/year).
Benefits (explicitly listed)
- Medical, dental, and vision plan options; health and financial wellness programs; EAP; paid life/AD&D, short/long-term disability; flexible spending accounts; 401(k) match; 529; PTO (11 holidays; unlimited for exempt; vacation/personal days for non-exempt).
Application Instructions
- Application window: closes 60 days from posting or sooner if filled/closed.
The Digital Marketing, Patient Recruitment and Patient Advocacy Manager will lead the strategy, development, and execution of integrated, omni-channel patient clinical trial recruitment campaigns supporting global clinical trial enrollment efforts.
Essential Functions
- Lead integrated multi-channel patient recruitment campaigns across indications and geographies.
- Develop digital marketing plans aligned to study timelines, enrollment objectives, patient dynamics, and budget.
- Overhaul the company website with compliant copy, images, and navigation.
- Plan, launch, and optimize paid media across Meta, Google Search & Display, YouTube, Programmatic, and disease-specific communities/advocacy platforms.
- Oversee performance in real time and optimize against KPIs (CPL, conversion rates, qualified referrals, engagement, enrollment progression).
- Conduct ongoing testing (A/B testing creative, messaging, audiences, landing pages).
- Partner with analytics and agencies to build attribution models and patient journey reporting.
- Create compliant, patient-centric digital content (ad copy, visuals, landing pages, educational materials).
- Ensure educational materials meet regulatory, legal, privacy, and brand standards.
- Partner cross-functionally to align campaigns with enrollment priorities, scientific accuracy, and community engagement.
- Manage agency/vendor/partner relationships; negotiate media placements and performance-based agreements.
- Manage budgets, forecasting, pacing, and resource allocation.
- Deliver executive performance reporting and dashboards.
- Monitor trends, risks, and opportunities; stay current on digital trends and privacy changes.
Education & Experience
- Bachelor’s degree required (Marketing/Journalism/Advertising/Communications or related); Master’s preferred.
- 7+ years in digital/performance/growth marketing.
- Healthcare/pharma/biotech/CRO or clinical trial recruitment experience required.
- Clinical trial patient recruitment experience required.
- Patient advocacy group experience preferred.
Knowledge, Skills, & Abilities
- Data-driven; strong analytical and project management skills.
- Excellent communication/stakeholder management.
- Detail-oriented; balances creativity with regulatory constraints.
- Familiar with IRB/ethics considerations and patient privacy regulations (HIPAA, GDPR).
Working Environment
- Remote; Mon–Fri schedule; some travel (~3–4 trips/year).
Benefits (explicitly listed)
- Medical, dental, and vision plan options; health and financial wellness programs; EAP; paid life/AD&D, short/long-term disability; flexible spending accounts; 401(k) match; 529; PTO (11 holidays; unlimited for exempt; vacation/personal days for non-exempt).
Application Instructions
- Application window: closes 60 days from posting or sooner if filled/closed.