Oncology Activation Lead

Role: Oncology Activation Lead responsible for translating Brand strategies into effective activation plans and integrating Global Capability Products within the Oncology Franchise. Core responsibilities include developing deployment strategies, ensuring adoption of new digital tools (such as CRM and AI-enabled platforms), and driving change management across Marketing, Sales, Market Access, and Medical Affairs teams. The role acts as the liaison between Franchise leadership and Global Product Teams to facilitate technology rollouts, measure impact, and optimize patient/customer experiences. Qualifications: Bachelor’s degree required; 10+ years in marketing, omnichannel, or activation roles with proven experience in driving enterprise-wide digital transformation and change management in biopharma. Skills include deep CRM/digital platform knowledge, cross-functional leadership, and ability to translate strategy into execution. High-value specifics: Experience in oncology, omnichannel activation, and emerging digital healthcare solutions. Work setup involves 20-25% travel, with a focus on embedding new capabilities into field teams and organizational processes.