Omnichannel Marketing Partner

Role Summary

The Omnichannel Marketing Partner supports sales execution by a regional team of Account Executives in the field by coordinating territory-specific omnichannel customer engagement initiatives. The role provides advanced analytical support and recommendations to drive prospecting and call planning, customizes and drives execution of digital marketing tactics (including content creation), and monitors dashboards to optimize channel selections, identify educational gaps, and uncover actionable insights. The role collaborates across commercial functions to develop insights and KPIs that increase understanding of omnichannel opportunities, maximize access to key customers, and drive continual improvements with a test-and-learn approach.

Responsibilities

• Provide call planning and prospecting support, and holistic omnichannel intelligence to a regional team of Oncology Account Executives.
• Optimize ongoing digital communication strategies and tactics to provide promotional product information between in-person visits.
• Serve as a trusted conduit between field sales and brand marketing, delivering sales feedback to inform future optimizations of promotional resources and maximizing pull-through of omnichannel resources.
• Design and execute digital promotional campaigns for HCPs, including targeting, messaging journeys, analysis and measurement, and translating back into field engagement opportunities.
• Work with the digital agency of record to optimize non-personal promotion campaign strategies and provide feedback on performance and targeting capabilities.
• Conduct deep dive analysis for specific commercial functions/teams to inform content and strategic plans, with some supervision.
• Serve as an omnichannel subject matter expert for Account Executives and cross-functional partners, elevating their understanding of omnichannel strategies and tactics.
• Integrate Account Executives’ customer insights with data-driven insights to create regional influence maps and customized target lists.
• Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level.
• Gather and provide feedback to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

Qualifications

• Bachelor’s Degree required
• 8+ years total experience
• 3+ years sales experience, or directly supporting sales
• 3+ years of hands-on experience with brand and digital marketing tools and analytics tools (web analytics, CRM systems, CDPs, etc.)
• 3+ years of cross-functional strategy/leadership experience
• Digital native with curiosity and advanced understanding of digital environments
• Strong leadership skills and ability to influence within a matrixed environment
• Excellent reporting and analytical skills
• Proficiency with Excel and PowerPoint; knowledge of Pivot Tables and advanced functions preferred
• Ability to turn data into actionable insights
• Project and process management experience
• Excellent written, verbal, and interpersonal communications
• Demonstrated ability to present to executive audiences and varied stakeholders
• Ability to manage several concurrent tasks in a fast-paced environment with limited supervision
• Experience with medical/regulatory/legal review processes
• Demonstrated ability to prioritize tasks
• Self-starter, proactive problem solver, with a service mindset

Education

• Bachelor’s Degree