Omnichannel Lead, Solid Tumor
Takeda
June 28, 2026
Remote friendly (Boston, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
OBJECTIVES/PURPOSE
- Lead development and implementation of the Solid Tumor omnichannel plan for HCPs and patients.
- Design and deploy persona-based HCP omnichannel experiences across adoption levels, including journeys, messaging, delivery, and channel optimization.
- Build integrated non-personal campaigns linked to personal promotion (e.g., rep-triggered emails, alert activation).
- Partner cross-functionally (Solid Tumor Marketing, Sales, Insights & Analytics, Medical, PVA, RC, agencies) to deliver omnichannel campaigns.
- Lead HCP and patient media strategy with partners; track performance and adapt plans using CRM data and analytics; lead the HCP/patient experience measurement plan.
ACCOUNTABILITIES
- Define HCP/patient omnichannel vision, strategy, and implementation to support brand goals.
- Translate campaigns across web, SEO/SEM, email, direct mail, social media, and digital advertising.
- Create agile content and implement initiatives across website, personalization/optimization, SEO, paid search, CRM, digital display, and social.
- Identify trends/insights to optimize plans, spend, and ROI; implement technologies.
- Set objectives and KPIs; recommend optimizations.
- Improve campaign financial performance; analyze performance and manage budgets.
- Manage agency partners (relationships, budgeting, contract reviews).
REQUIRED QUALIFICATIONS/SKILLS
- Bachelor’s degree.
- 8+ years in digital agency/marketing (pharma/healthcare preferred).
- Deep multichannel/digital expertise (email, websites, webinars/webcasts, paid search, SEO, social, mobile, digital sales aids, measurement).
- Experience with customer journeys/experience maps.
- Agency management (multiple agencies of record), A/B testing, strong analytics/KPIs.
- Stakeholder influence, rapid learning of markets/disease states/products.
- Consultative skills (discovery, analysis, workshops, roadmap planning, project management).
- Ability to persuade senior leaders globally; cross-functional collaboration.
TRAVEL
- ~10% travel (may include overnight).
- Lead development and implementation of the Solid Tumor omnichannel plan for HCPs and patients.
- Design and deploy persona-based HCP omnichannel experiences across adoption levels, including journeys, messaging, delivery, and channel optimization.
- Build integrated non-personal campaigns linked to personal promotion (e.g., rep-triggered emails, alert activation).
- Partner cross-functionally (Solid Tumor Marketing, Sales, Insights & Analytics, Medical, PVA, RC, agencies) to deliver omnichannel campaigns.
- Lead HCP and patient media strategy with partners; track performance and adapt plans using CRM data and analytics; lead the HCP/patient experience measurement plan.
ACCOUNTABILITIES
- Define HCP/patient omnichannel vision, strategy, and implementation to support brand goals.
- Translate campaigns across web, SEO/SEM, email, direct mail, social media, and digital advertising.
- Create agile content and implement initiatives across website, personalization/optimization, SEO, paid search, CRM, digital display, and social.
- Identify trends/insights to optimize plans, spend, and ROI; implement technologies.
- Set objectives and KPIs; recommend optimizations.
- Improve campaign financial performance; analyze performance and manage budgets.
- Manage agency partners (relationships, budgeting, contract reviews).
REQUIRED QUALIFICATIONS/SKILLS
- Bachelor’s degree.
- 8+ years in digital agency/marketing (pharma/healthcare preferred).
- Deep multichannel/digital expertise (email, websites, webinars/webcasts, paid search, SEO, social, mobile, digital sales aids, measurement).
- Experience with customer journeys/experience maps.
- Agency management (multiple agencies of record), A/B testing, strong analytics/KPIs.
- Stakeholder influence, rapid learning of markets/disease states/products.
- Consultative skills (discovery, analysis, workshops, roadmap planning, project management).
- Ability to persuade senior leaders globally; cross-functional collaboration.
TRAVEL
- ~10% travel (may include overnight).