Omnichannel Campaign Manager - Immunology

Role Summary

The Omnichannel Campaign Manager - Immunology will lead and drive projects and activities to meet business objectives for US Commercial. Collaborate with internal and external cross functional partners in driving implementation for new and existing projects.

Responsibilities

• Program Planning: Own and manage Brand, Digital Lab initiatives program planning process with brands/therapeutic areas, internal cross functional teams, and their respective agency partners.
• Program/Project Management: Responsible for day-to-day management and oversight of complex digital projects including, developing project plans, creating status reports, following up/communicating with all stakeholders to ensure on-time, flawless execution of projects/programs. Makes recommendations based on current program/project status to resolve issues and manage risks. Conducts quarterly business reviews with leadership.
• Initiate and Plan Program/Project: Works with business partners to establish and gain consensus on program goals, objectives, requirements, deliverables. Responsible for building the plans and resource needs to accomplish business objectives. Develop and maintain project documents, timelines, project checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
• Program/Project Control: Assess the degree to which changes to scope, issues and risks will affect the program working with the business lead and business partners to gain agreement for resolution. Lead and resolve any issues or concerns with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary. Measure performance to ensure the program is progressing as compared to original plan and budget.
• Executing and Closing Program/Project: Lead program/project teams in developing and executing a program plan ensuring that authorized resources are obtained to ensure all activities are performed. Write UAT test cases, gain approvals, execute QA testing, and verify data inputs / outputs. Gather lessons learned and obtain final program approval from sponsor and stakeholders.
• Maintaining, and updating program playbooks, implementation guides and cross functional RACI so all team members (internal/external) understand their role and part in program processes. Conduct onboarding for cross functional / agency teams on workflows, process, and RACI.
• Collaboration/Partnerships: Work effectively with multiple departments and agencies throughout project development and implementation to keep projects/programs on time and ensure all requirements are met.
• Communication: Prepares well-organized, clear, and concise communications to keep every abreast of program status and communicates clear expectations to cross functional partners
• Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
• Keep abreast of new digital technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie.

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent experience.
• 5+ years of experience supporting digital marketing, digital project management, CRM within the Pharmaceutical Industry experience preferred.
• Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates.
• Demonstrated experience with start-to-finish planning/executing omnichannel digital/CRM programs, including websites, email, emerging media tactics, mobile (apps/sites/media/SMS).
• Track record of working across large, matrixed organizations to get things done.
• Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
• Excellent written, verbal and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals.
• Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook, Smartsheet

Skills

• Omnichannel marketing
• Digital project management
• CRM and analytics
• Stakeholder management
• UAT, QA testing
• Cross-functional collaboration
• Strategic planning
• Communication