Nurtec Consumer Digital + CRM Sr. Marketing Manager

Role Summary

The Nurtec Consumer Digital + CRM Sr. Marketing Manager will execute a complex patient activation model that leverages digital channels including Web, Search, LLMs, an established network of real Nurtec patients, and lead all Adherence and CRM efforts. This position will report directly to the U.S. Nurtec Consumer Team Lead, partnering with and the US Marketing team, CMO, Patient Services, Digital, RC, and agency partners.

Responsibilities

• Lead integrated consumer omnichannel approach across multiple channels, maintaining brand consistency across channels
• Lead Digital engagement strategy across web, search and AI-driven platforms
• Evolve Consumer website to deliver a customized content approach
• Develop and execute DTC Search plans in partnership with Media, ensuring insights, messaging and creative opportunities are maximized across the media mix
• Lead patient ambassador strategy, recruitment and promotion
• Lead CRM engagement strategy and tactical execution including SMS capabilities, partnering with the CMO CRM Strategy team
• Lead patient adherence programs including identifying and developing new initiatives
• Lead DTC Competitive Intelligence collection and communication
• Consumer Budget Captain
• Apply patient insights, market research, and journey mapping to inform program design and ensure relevance across the patient experience
• Embed foundational analytics capabilities (e.g., dashboards, tracking/reporting metrics and KPIs) and rapidly adjust engagement approach based on new insights
• Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix to deliver content that is most relevant and timely and adopt best practices to improve efficiencies
• Uphold Pfizer’s core values of Excellence, Equity, Courage and Joy while contributing to a positive and collaborative team culture

Qualifications

• Bachelor’s degree and 6+ years of pharmaceutical/industry experience required
• A minimum of 2+ years of product Consumer experience preferred
• Experience in US Marketing
• Ability to operate in an environment that encourages innovative ideas and collaboration across functional teams
• Innovative thinker excited by pioneering initiatives that may not have precedent
• Ability to engage and influence team members, even without direct reporting relationships
• Strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and ROI
• Demonstrated ability to work with varied internal stakeholders to improve business performance
• Ability to manage and deliver results on multiple, complex projects in a deadline-oriented environment
• Must be able to organize multiple projects over time
• Uphold Pfizer's Core Values of Excellence, Equity, Courage and Joy

Skills

• Digital marketing strategy
• CRM and omnichannel marketing
• Website content strategy and optimization
• Direct-to-consumer (DTC) advertising and search marketing
• Patient advocacy programs
• Data analytics and KPIs tracking
• Market research and journey mapping

Education

• No education details provided beyond the required Bachelor’s degree