New Product Launch Senior Director, Amlitelimab

Role Summary

Accountable for the pre-launch development and execution of US marketing strategies and initiatives to support the launch of amlitelimab for the treatment of atopic dermatitis. US brand strategy development and launch preparation accounts for 80% of responsibilities, working cross-functionally to deliver the launch execution plan and associated tactical strategy. Reports directly to Head of US Commercial, Amlitelimab.

Responsibilities

• Communicate closely with Strategy & Marketing Operations, and with agency partners, to ensure appropriate planning, tracking and launch plan
• Work with Sanofi Launch Excellence resources to optimize launch planning
• Work closely with Commercial Excellence Leads to ensure generation of training and promotional materials, usage and tracking of branded tactics in field.
• Work with Commercial Excellence and Market Research teams to ensure appropriate continuity/tracking of progress and generate market insights
• Work with Commercial Excellence teams to ensure appropriate continuity/tracking of progress and generate market insights
• Address key insights and proactively identify customer needs to support development plans and establish amlitelimab as the future standard of care
• Brand planning and strategic input into Phase 3 and launch preparations for atopic dermatitis, working in tandem with the amlitelimab Global Marketing team
• Work closely with Review Committees & Commercial Excellence Leads to ensure generation of training and promotional materials

Qualifications

• Bachelor's degree in life sciences, marketing or business required; advanced degree preferred
• 10+ years of pharmaceutical commercial / marketing experience.
• Broad and varied experience, Dermatology / Immunology a plus
• Competitive selling mindset
• Digital forward approach
• Obsessed with listening to and meeting customers where they are at

Education

• Not specified

Skills

• Strategic brand planning
• Cross-functional leadership
• Market insights generation
• Training and promotional material development
• Budget management

Additional Requirements

• Location: Cambridge, MA