National Regional Marketing, Radiopharmaceutical Therapy (RMK, RPT)
Bristol Myers Squibb
8 days ago
Remote
United States
Marketing
The National Regional Marketing, Radiopharmaceutical Therapy (RMK, RPT) is a senior, field-based commercial role with national scope.
Core Responsibilities
- Lead key account & patient journey activities: map patient flow and treatment sequencing across medical oncology, nuclear medicine, and multidisciplinary tumor boards.
- Identify referral, sequencing, and access barriers; translate findings into actionable input for cross-functional partners.
- Lead compliant, scientifically credible disease awareness campaigns focused on GEP-NET progression and second-line RPT.
- Support disease education forums, scientific roundtables, and peer-to-peer non-promotional engagements.
- Build credibility in the GEP-NET space ahead of launch.
- Identify, prioritize, and build long-term relationships with national/regional KOLs.
- Capture/synthesize insights on treatment paradigms, evidence gaps, and adoption barriers.
- Own strategy/execution of peer-to-peer promotional programs; partner with Brand Marketing on materials.
- Lead speaker identification, development, bureau management, and training.
- Provide real-world account intelligence to Brand Marketing; collaborate with Medical Affairs, Market Access, and Patient Support.
Required/Preferred Qualifications
- Bachelor’s required; MBA, PharmD, MPH (or equivalent) strongly preferred.
- 5+ years in product marketing, field sales, or field medical (pharma/biotech).
- 5+ years in hematology/oncology or specialty therapeutics; RPT/nuclear medicine/NET experience highly preferred.
- Demonstrated commercial launch experience; strong KOL engagement and speaker bureau development.
- Ability to manage a geographically complex national territory; strong clinical knowledge and verbal/written communication.
- Highly collaborative, self-directed; capable of multiple priorities; apply AI to improve execution/decision-making.
- Up to 80% travel; flexibility for evenings/select weekends.
Benefits
- Health coverage (medical, pharmacy, dental, vision); wellbeing support (EAP and related programs); 401(k), disability, life insurance, and related protections.
- Paid Time Off (flexible time off or annual vacation/holidays depending on location).
Application note: If a role interests you but doesn’t perfectly match your resume, you are encouraged to apply.
Core Responsibilities
- Lead key account & patient journey activities: map patient flow and treatment sequencing across medical oncology, nuclear medicine, and multidisciplinary tumor boards.
- Identify referral, sequencing, and access barriers; translate findings into actionable input for cross-functional partners.
- Lead compliant, scientifically credible disease awareness campaigns focused on GEP-NET progression and second-line RPT.
- Support disease education forums, scientific roundtables, and peer-to-peer non-promotional engagements.
- Build credibility in the GEP-NET space ahead of launch.
- Identify, prioritize, and build long-term relationships with national/regional KOLs.
- Capture/synthesize insights on treatment paradigms, evidence gaps, and adoption barriers.
- Own strategy/execution of peer-to-peer promotional programs; partner with Brand Marketing on materials.
- Lead speaker identification, development, bureau management, and training.
- Provide real-world account intelligence to Brand Marketing; collaborate with Medical Affairs, Market Access, and Patient Support.
Required/Preferred Qualifications
- Bachelor’s required; MBA, PharmD, MPH (or equivalent) strongly preferred.
- 5+ years in product marketing, field sales, or field medical (pharma/biotech).
- 5+ years in hematology/oncology or specialty therapeutics; RPT/nuclear medicine/NET experience highly preferred.
- Demonstrated commercial launch experience; strong KOL engagement and speaker bureau development.
- Ability to manage a geographically complex national territory; strong clinical knowledge and verbal/written communication.
- Highly collaborative, self-directed; capable of multiple priorities; apply AI to improve execution/decision-making.
- Up to 80% travel; flexibility for evenings/select weekends.
Benefits
- Health coverage (medical, pharmacy, dental, vision); wellbeing support (EAP and related programs); 401(k), disability, life insurance, and related protections.
- Paid Time Off (flexible time off or annual vacation/holidays depending on location).
Application note: If a role interests you but doesn’t perfectly match your resume, you are encouraged to apply.