National Regional Marketing, Radiopharmaceutical Therapy (RMK, RPT)
Bristol Myers Squibb
5 days ago
Remote
United States
Marketing
Core Responsibilities
- Key Account & Patient Journey Leadership: Map patient flow and treatment sequencing across medical oncology, nuclear medicine, and multidisciplinary tumor boards; identify referral, sequencing, and access barriers and translate into actionable input for cross-functional partners.
- Unbranded Market Development & Disease Awareness: Lead compliant, scientifically credible disease awareness campaigns for GEP-NET progression and second-line RPT; support disease education forums, scientific roundtables, and peer-to-peer non-promotional engagements; establish credibility in the GEP-NET space ahead of launch.
- Thought Leader (KOL) Engagement: Identify, prioritize, and build long-term relationships with national/regional KOLs; synthesize insights on treatment paradigms, evidence gaps, and adoption barriers.
- Peer-to-Peer Programs & Promotional Execution: Own peer-to-peer promotional program strategy/execution; partner with Brand Marketing on materials; lead speaker identification, development, bureau management, and training.
- Cross-Functional Partnership & Field Intelligence: Serve as Brand Marketing’s primary real-world account intelligence source; collaborate with Medical Affairs, Market Access, and Patient Support to integrate field insights into brand planning and access strategy.
Required Qualifications
- Bachelor’s degree required; MBA/PharmD/MPH or equivalent strongly preferred.
- 5+ years in product marketing, field sales, or field medical (pharma/biotech).
- 5+ years in hematology/oncology or specialty therapeutics; RPT, nuclear medicine, or NET experience highly preferred.
- Commercial launch experience; proven KOL engagement and speaker bureau development.
- Ability to manage a large, complex national territory under accelerated timelines; strong oncology knowledge; excellent written/verbal communication.
- Collaborative, self-directed; manages multiple cross-functional priorities.
- Ability to apply AI to improve execution/decision-making.
- Up to 80% travel; flexibility for evenings/select weekends.
Benefits (as stated)
- Health coverage (medical, pharmacy, dental, vision); wellbeing support; 401(k); short-/long-term disability; life insurance; and other listed protection benefits.
Application instruction
- If the role doesn’t perfectly match your resume, apply anyway.
- Key Account & Patient Journey Leadership: Map patient flow and treatment sequencing across medical oncology, nuclear medicine, and multidisciplinary tumor boards; identify referral, sequencing, and access barriers and translate into actionable input for cross-functional partners.
- Unbranded Market Development & Disease Awareness: Lead compliant, scientifically credible disease awareness campaigns for GEP-NET progression and second-line RPT; support disease education forums, scientific roundtables, and peer-to-peer non-promotional engagements; establish credibility in the GEP-NET space ahead of launch.
- Thought Leader (KOL) Engagement: Identify, prioritize, and build long-term relationships with national/regional KOLs; synthesize insights on treatment paradigms, evidence gaps, and adoption barriers.
- Peer-to-Peer Programs & Promotional Execution: Own peer-to-peer promotional program strategy/execution; partner with Brand Marketing on materials; lead speaker identification, development, bureau management, and training.
- Cross-Functional Partnership & Field Intelligence: Serve as Brand Marketing’s primary real-world account intelligence source; collaborate with Medical Affairs, Market Access, and Patient Support to integrate field insights into brand planning and access strategy.
Required Qualifications
- Bachelor’s degree required; MBA/PharmD/MPH or equivalent strongly preferred.
- 5+ years in product marketing, field sales, or field medical (pharma/biotech).
- 5+ years in hematology/oncology or specialty therapeutics; RPT, nuclear medicine, or NET experience highly preferred.
- Commercial launch experience; proven KOL engagement and speaker bureau development.
- Ability to manage a large, complex national territory under accelerated timelines; strong oncology knowledge; excellent written/verbal communication.
- Collaborative, self-directed; manages multiple cross-functional priorities.
- Ability to apply AI to improve execution/decision-making.
- Up to 80% travel; flexibility for evenings/select weekends.
Benefits (as stated)
- Health coverage (medical, pharmacy, dental, vision); wellbeing support; 401(k); short-/long-term disability; life insurance; and other listed protection benefits.
Application instruction
- If the role doesn’t perfectly match your resume, apply anyway.