Media Manager
AbbVie
1 month ago
Remote friendly (Mettawa, IL)
United States
Marketing
Hybrid: commute to Mettawa, IL office at least 3 days/week.
Responsibilities
- Partner with brand teams to set paid media strategies, determine advertising channels, and establish media spending by channel.
- Develop and execute strategic media plans for assigned brands/indications.
- Identify target audiences and ideal channels.
- Work with media agencies to recommend media outlets, implement schedules, disseminate media flowcharts, and manage media billing/finance.
- Provide POVs/white papers and make presentations to marketing and cross-functional teams.
- Ensure media strategies ladder up to brand business goals; include innovation, test & learn components.
- Manage media buying and buy stewardship: ensure strong ideas/execution/measurement, flawless plan execution, meet deadlines, and review vendor consideration sets.
- Maintain day-to-day relationships with marketing and agencies; coach/mentor agency personnel; collaborate cross-functionally.
- Administer media operations: adhere to planning process/policies, monitor budgets, ensure timely weekly/monthly/quarterly reporting, participate in feedback/performance review meetings, and ensure document accuracy.
- Track and analyze competitive media activity; disseminate competitive reporting.
- Maintain industry knowledge; attend industry trade shows.
Qualifications
- College degree; 5–8 years paid media experience across TV/offline, digital, programmatic, social, etc.
- Prior media agency experience (required).
- Pharma media experience (plus).
- Ability to determine brand media goals/strategies/tactics and make recommendations.
- Digital activation platforms and data providers experience (preferred).
- Ability to manage multiple projects/vendors, multi-task, meet deadlines, and coordinate across groups.
- Highly organized, proactive, collaborative in a fast-paced environment; negotiates with vendors/agencies.
Benefits (as stated)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, 401(k) eligibility.
- Eligible for short-term incentive programs.
Responsibilities
- Partner with brand teams to set paid media strategies, determine advertising channels, and establish media spending by channel.
- Develop and execute strategic media plans for assigned brands/indications.
- Identify target audiences and ideal channels.
- Work with media agencies to recommend media outlets, implement schedules, disseminate media flowcharts, and manage media billing/finance.
- Provide POVs/white papers and make presentations to marketing and cross-functional teams.
- Ensure media strategies ladder up to brand business goals; include innovation, test & learn components.
- Manage media buying and buy stewardship: ensure strong ideas/execution/measurement, flawless plan execution, meet deadlines, and review vendor consideration sets.
- Maintain day-to-day relationships with marketing and agencies; coach/mentor agency personnel; collaborate cross-functionally.
- Administer media operations: adhere to planning process/policies, monitor budgets, ensure timely weekly/monthly/quarterly reporting, participate in feedback/performance review meetings, and ensure document accuracy.
- Track and analyze competitive media activity; disseminate competitive reporting.
- Maintain industry knowledge; attend industry trade shows.
Qualifications
- College degree; 5–8 years paid media experience across TV/offline, digital, programmatic, social, etc.
- Prior media agency experience (required).
- Pharma media experience (plus).
- Ability to determine brand media goals/strategies/tactics and make recommendations.
- Digital activation platforms and data providers experience (preferred).
- Ability to manage multiple projects/vendors, multi-task, meet deadlines, and coordinate across groups.
- Highly organized, proactive, collaborative in a fast-paced environment; negotiates with vendors/agencies.
Benefits (as stated)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, 401(k) eligibility.
- Eligible for short-term incentive programs.